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The V-shaped value evolution of R&D projects

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  • Onno Lint
  • Enrico Pennings

Abstract

On average the expected value at the moment of commercialization of an R&D project should remain constant during the different stages of new product development. Contrary to this intuition however, a systematic, non-constant pattern is found in the average expected value of an R&D project. First, the value declines after the initial screening, then rises after the first market analysis, but on average does not reach the initial level at the final stage of development when resources for market introduction are approved. Moreover, uncertainty about the project value declines over time. The findings suggest a V-shaped value function of R&D projects. The study seems to be the first attempt to make direct measurements of valuing R&D projects through time in a real managerial setting.

Suggested Citation

  • Onno Lint & Enrico Pennings, 2003. "The V-shaped value evolution of R&D projects," Applied Economics Letters, Taylor & Francis Journals, vol. 10(1), pages 27-32.
    • Handle: RePEc:taf:apeclt:v:10:y:2003:i:1:p:27-32
    DOI: 10.1080/1350485022000016067
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    1. Pennings, Enrico & Lint, Onno, 1997. "The option value of advanced R & D," European Journal of Operational Research, Elsevier, vol. 103(1), pages 83-94, November.
    2. Edwin Mansfield & Richard Brandenburg, 1966. "The Allocation, Characteristics, and Outcome of the Firm's Research and Development Portfolio: A Case Study," The Journal of Business, University of Chicago Press, vol. 39, pages 447-447.
    3. Mansfield, Edwin & Wagner, Samuel, 1975. "Organizational and Strategic Factors Associated with Probabilities of Success in Industrial R & D," The Journal of Business, University of Chicago Press, vol. 48(2), pages 179-198, April.
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