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Deconstructing B2B, co-creation and service deployment in East Asia: evidence from Taiwan and PRC manufacturers

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  • Chih-An Lin
  • Homin Chen

Abstract

Academia and governments have been advocating service deployment as an upgrading strategy for manufacturers for some time now. Existing research findings show that customer co-creation may be a key to service strategy success. However, prior studies have focused on relatively resource-rich and advanced Western contexts. This research examined co-creation’s role on service deployment performance and the conditions that encourage co-creation in the manufacturing business-to-business context of Taiwan and the PRC. The results indicate that co-creation fully mediates the relationship between a firm’s service deployment and customer-perceived value. Additionally, a firm’s product-service significance, capability specificity, supply chain mode and customer-perceived environmental turbulence may significantly influence co-creation.

Suggested Citation

  • Chih-An Lin & Homin Chen, 2018. "Deconstructing B2B, co-creation and service deployment in East Asia: evidence from Taiwan and PRC manufacturers," Asia Pacific Business Review, Taylor & Francis Journals, vol. 24(3), pages 351-370, May.
    • Handle: RePEc:taf:apbizr:v:24:y:2018:i:3:p:351-370
    DOI: 10.1080/13602381.2018.1429124
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