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Exploring the drivers of new product success for businesses in Asia: a meta-analysis

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  • Stephen Chi-Tsun Huang
  • Kuen-Hung Tsai

Abstract

Even though a large amount of research has investigated how different factors impact new product performance in different contexts, little attention has been paid to exploring the drivers of new product success for businesses in Asia. This study therefore focuses on this issue by using a meta-analytic approach to aggregate the empirical findings of studies published before 2011. By controlling several contextual factors (product type, unit of analysis and time), the results from generalized least-squared analyses show that the predictor--performance relationships are stronger for Asian firms when the predictors are market orientation, marketing synergy, technological synergy, product advantage, product innovativeness, cross-functional integration, top management support, pre-development proficiency, technological proficiency, market potential and technological turbulence. In addition, the results also reveal that most of the performance effects of the predictors are different between low-technology and high-technology products.

Suggested Citation

  • Stephen Chi-Tsun Huang & Kuen-Hung Tsai, 2013. "Exploring the drivers of new product success for businesses in Asia: a meta-analysis," Asia Pacific Business Review, Taylor & Francis Journals, vol. 19(3), pages 303-319, July.
    • Handle: RePEc:taf:apbizr:v:19:y:2013:i:3:p:303-319
    DOI: 10.1080/00346764.2013.774190
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    Cited by:

    1. Chih-An Lin & Homin Chen, 2018. "Deconstructing B2B, co-creation and service deployment in East Asia: evidence from Taiwan and PRC manufacturers," Asia Pacific Business Review, Taylor & Francis Journals, vol. 24(3), pages 351-370, May.
    2. Alexander Salmen, 2021. "New Product Launch Success: A Literature Review," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 69(1), pages 151-176.

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