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Cultural determinants of alliance management capability - an analysis of Japanese MNCs in India

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  • Sumati Varma
  • Richa Awasthy
  • Kalpana Narain
  • Rishika Nayyar

Abstract

This study examines the role of national and organizational culture in alliance management in the context of three prominent joint ventures between India and Japan, which reached diverse alliance outcomes. It uses the case study method as a tool for an initial rich exploratory analysis (Yin 2013) of alliance management capabilities that may later be tested on a larger dataset. The study finds that national and organizational culture is both important factors of alliance management capability. It highlights the specific role of trust, consensus in decision-making, communication and relationship building as key constituents of alliance management capability. This paper thus contributes to an important strand of literature on alliance management in the context of two important Asian players from the developed and emerging markets. Its focus on cultural factors as determinants of alliance management helps to establish a managerial blueprint leading to positive alliance outcomes for such ventures in future and to establish a roadmap for increased interaction between India and Japan.

Suggested Citation

  • Sumati Varma & Richa Awasthy & Kalpana Narain & Rishika Nayyar, 2015. "Cultural determinants of alliance management capability - an analysis of Japanese MNCs in India," Asia Pacific Business Review, Taylor & Francis Journals, vol. 21(3), pages 424-448, July.
    • Handle: RePEc:taf:apbizr:v:21:y:2015:i:3:p:424-448
    DOI: 10.1080/13602381.2015.1022332
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    References listed on IDEAS

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    1. Pierre Dussauge & Bernard Garrette, 1999. "Cooperative Strategy - Competing Successfully through Strategic Alliances," Post-Print hal-00706251, HAL.
    2. René Belderbos & Giovanni Capannelli & Kyoji Fukao, 2000. "The Local Content of Japanese Electronics Manufacturing Operations in Asia," NBER Chapters, in: The Role of Foreign Direct Investment in East Asian Economic Development, pages 9-47, National Bureau of Economic Research, Inc.
    3. Kiyota, Kozo & Matsuura, Toshiyuki & Urata, Shujiro & Wei, Yuhong, 2008. "Reconsidering the Backward Vertical Linkages of Foreign Affiliates: Evidence from Japanese Multinationals," World Development, Elsevier, vol. 36(8), pages 1398-1414, August.
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