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Exploring behaviour control and actual use of Massive Open Online Courses system management for education sustainability

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  • Aida Ahmed Zahrani

    (Majmaah University, Saudi Arabia)

Abstract

The effect of innovation diffusion theory (IDT) activities on the adoption of Massive Open Online Courses (MOOCs) system management for education sustainability was investigated in this research. The research extended the Technology Acceptance Model (TAM) with IDT. Therefore, the aim of this study is to investigate the factors that influence business students' perceived behaviour control and actual use of MOOCs system management for education sustainability. Structural equation modeling (SEM) was used to evaluate the hypothesized relationships basis of data collected from 235 business students at Majmaah University. Business Students' feedback was classified into eight factors and analyzed to see how they perceived about their perceived behaviour control and how they used MOOCs system management for education sustainability. The results showed a strong link between perceived compatibility, relative advantage, and perceived enjoyment, as well as perceived ease of use and usefulness. Perceived usefulness and perceived ease of use influenced positively business Students' attitudes toward use MOOCs, perceived behaviour control, and actual use of MOOCs system management for education sustainability. From the results, perceived compatibility, relative advantage, and perceived enjoyment all have a positive and important effect on perceived ease of use and usefulness of MOOCs, according to the findings. Business students' attitudes toward MOOCs, perceived behaviour control, and actual MOOCs system management for education sustainability use are all positively influenced by perceived ease of use and perceived usefulness.

Suggested Citation

  • Aida Ahmed Zahrani, 2021. "Exploring behaviour control and actual use of Massive Open Online Courses system management for education sustainability," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(1), pages 386-400, September.
    • Handle: RePEc:ssi:jouesi:v:9:y:2021:i:1:p:386-400
    DOI: 10.9770/jesi.2021.9.1(24)
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    References listed on IDEAS

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    1. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
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    Cited by:

    1. Uthman Alturki & Ahmed Aldraiweesh, 2023. "An Empirical Investigation into Students’ Actual Use of MOOCs in Saudi Arabia Higher Education," Sustainability, MDPI, vol. 15(8), pages 1-23, April.
    2. Zeinab Zaremohzzabieh & Samsilah Roslan & Zulkifli Mohamad & Ismi Arif Ismail & Habibah Ab Jalil & Seyedali Ahrari, 2022. "Influencing Factors in MOOCs Adoption in Higher Education: A Meta-Analytic Path Analysis," Sustainability, MDPI, vol. 14(14), pages 1-21, July.

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    More about this item

    Keywords

    Innovation Diffusion Theory (IDT); Technology Acceptance Model (TAM); Massive Open Online Courses (MOOCs) system; management for education sustainability; Structural Equation Modeling (SEM);
    All these keywords.

    JEL classification:

    • A20 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - General

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