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The effectiveness of funds spent on the campaign with regard to the results of the elections in the Slovak Republic

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  • Marcel Lincényi

    (Alexander Dubček University of Trenčín, Slovakia)

  • Jaroslav Čársky

    (Alexander Dubček University of Trenčín, Slovakia)

Abstract

The research study thematically focuses on the effectiveness of financing selected campaigns of political parties in elections to the National Council of the Slovak Republic. The authors examined the relationship between the funds spent by selected political entities on the election campaign with regard to the final ranking in the electionsThe analysis confirmed a new trend of declining financial resources spent in the election campaign since the parliamentary elections in 2020, which occurred after the validity of legislation that limits the amount of money spent on the campaign in the Slovak Republic. The research also showed that the leaders and managers of political parties have not yet begun to focus on the effectiveness of the funds spent on the campaign, as they have to spend twice as much money on 1% of the election profits as two years ago. The authors recommend for campaign organizers use of the latest marketing methods and techniques to be able to more effectively convince potential voters in an increasingly challenging election campaign.

Suggested Citation

  • Marcel Lincényi & Jaroslav Čársky, 2021. "The effectiveness of funds spent on the campaign with regard to the results of the elections in the Slovak Republic," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(3), pages 356-366, March.
  • Handle: RePEc:ssi:jouesi:v:8:y:2021:i:3:p:356-366
    DOI: 10.9770/jesi.2021.8.3(23)
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    References listed on IDEAS

    as
    1. Rasa SmaliukienÄ— & Rasa SmaliukienÄ— & Salvatore Monni, 2019. "A step-by-step approach to social marketing in energy transition," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 1(1), pages 19-32, March.
    2. Marcel Lincényi & Martin Laczko, 2020. "Influence of Brexit on education towards Europeanism," Post-Print hal-03298798, HAL.
    3. Marcel Lincényi & Martin Laczko, 2020. "Influence of Brexit on education towards Europeanism," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 2(4), pages 814-824, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    political party; finance; campaign; economics; Slovak Republic;
    All these keywords.

    JEL classification:

    • F50 - International Economics - - International Relations, National Security, and International Political Economy - - - General
    • F68 - International Economics - - Economic Impacts of Globalization - - - Policy
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

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