Modelling promotion strategies in local government units with the application of structural equation modelling (SEM) with an example of Warmia and Mazury region
Author
Abstract
Suggested Citation
DOI: 10.9770/jesi.2019.7.2(32)
Download full text from publisher
References listed on IDEAS
- Rasa SmaliukienÄ— & Rasa SmaliukienÄ— & Salvatore Monni, 2019.
"A step-by-step approach to social marketing in energy transition,"
Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 1(1), pages 19-32, March.
- Rasa Smaliukiene & Salvatore Monni, 2019. "A step-by-step approach to social marketing in energy transition," Post-Print hal-02115288, HAL.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Mangirdas Morkunas & Gintaras Cernius & Gintare Giriuniene, 2019. "Assessing Business Risks of Natural Gas Trading Companies: Evidence from GET Baltic," Energies, MDPI, vol. 12(14), pages 1-14, July.
- Gennady Vasilievich Osipov & Vadim Vitalievich Ponkratov & Svetlana Gennadievna Karepova & Tatiana Bloshenko & Andrei Vorontcov, 2019. "Transit tariff optimization model for Russia and Central Asia energy cooperation," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(1), pages 398-412, September.
- Marcel Lincényi & Jaroslav Čársky, 2021. "The effectiveness of funds spent on the campaign with regard to the results of the elections in the Slovak Republic," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(3), pages 356-366, March.
- Rasa Smaliukiene & Gintaras Labutis & Ausrius Juozapavicius, 2020. "Pro-Environmental Energy Behavior in the Military: Assessing Behavior Change Factors at a Selected Military Unit," Energies, MDPI, vol. 13(1), pages 1-12, January.
- Edyta Bombiak, 2019. "Green human resource management – the latest trend or strategic necessity?," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 6(4), pages 1647-1662, June.
- Serhiy Lyeonov & Tetyana Pimonenko & Yuriy Bilan & Dalia Štreimikienė & Grzegorz Mentel, 2019. "Assessment of Green Investments’ Impact on Sustainable Development: Linking Gross Domestic Product Per Capita, Greenhouse Gas Emissions and Renewable Energy," Energies, MDPI, vol. 12(20), pages 1-12, October.
- Natalia M. Mamedova & Zoya V. Bezveselnaya & Elena V. Malakhova & Valery S. Kozmin & Irina M. Kornilova & Tatyana I. Savinchenko, 2019. "The Modern Paradigm of Advertising in the Light of Sustainable Business Development," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 6(4), pages 2110-2126, June.
- Mikhail Nikolaevich Dudin & Mikhail Nikolaevich Dudin & Natalia Pavlovna Ivashchenko & Alexander Georgievich Gurinovich & Oleg Mikhailovich Tolmachev & Lidiya Aleksandrovna Sonina, 2019. "Environmental entrepreneurship: characteristics of organization and development," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 6(4), pages 1861-1871, June.
- Fernando García & Jairo González-Bueno & Javier Oliver & Nicola Riley, 2019. "Selecting Socially Responsible Portfolios: A Fuzzy Multicriteria Approach," Sustainability, MDPI, vol. 11(9), pages 1-14, April.
- Monika Adamczyk & Alina Betlej & Jan Gondek & Alina Ohotina, 2019. "Technology and sustainable development: towards the future?," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 6(4), pages 2003-2016, June.
More about this item
Keywords
territorial marketing; promotion strategy; region; structural equation modelling;All these keywords.
JEL classification:
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- O21 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Planning Models; Planning Policy
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ssi:jouesi:v:7:y:2019:i:2:p:1258-1278. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Manuela Tvaronaviciene (email available below). General contact details of provider: .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.