Modelling promotion strategies in local government units with the application of structural equation modelling (SEM) with an example of Warmia and Mazury region
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Abstract
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DOI: 10.9770/jesi.2019.7.2(32)
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References listed on IDEAS
- Rasa SmaliukienÄ— & Rasa SmaliukienÄ— & Salvatore Monni, 2019.
"A step-by-step approach to social marketing in energy transition,"
Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 1(1), pages 19-32, March.
- Rasa Smaliukiene & Salvatore Monni, 2019. "A step-by-step approach to social marketing in energy transition," Post-Print hal-02115288, HAL.
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More about this item
Keywords
territorial marketing; promotion strategy; region; structural equation modelling;All these keywords.
JEL classification:
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- O21 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Planning Models; Planning Policy
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