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Marketing positioning of countries in the field of innovations: questions and answers

Author

Listed:
  • Tamara P. Danko

    (Plekhanov Russian University of Economics, Russian Federation)

  • Vladimir M. Kiselev

    (Plekhanov Russian University of Economics, Russian Federation)

  • Lyubov A. Chaykovskaya

    (Plekhanov Russian University of Economics, Russian Federation)

  • Pavel A. Smelov

    (Plekhanov Russian University of Economics, Russian Federation)

  • Anna E. Gorokhova

    (V.A. Trapeznikov Institute of Control Sciences, Russian Federation)

Abstract

This article addresses the issues of the marketing positioning of countries in the field of innovations. To date, the level of development and dynamism of the innovation sphere form the basis for the country's sustainable economic growth. The concept of "innovation" is closely related to the concepts of "novation", "invention", and "discovery", which are the products of creativity. The paper examines some of the basic marketing characteristics of such countries as Japan, China, South Korea, India, and Russia. The authors hypothesize and prove that if a country chooses to focus on education and high technologies in its development, it can ensure high development of the national information and communication technologies. They also selected and evaluated the indicators of innovative development for these countries. Based on the correlation-regression analysis, the initial hypothesis was confirmed.

Suggested Citation

  • Tamara P. Danko & Vladimir M. Kiselev & Lyubov A. Chaykovskaya & Pavel A. Smelov & Anna E. Gorokhova, 2020. "Marketing positioning of countries in the field of innovations: questions and answers," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(4), pages 2851-2862, June.
    • Handle: RePEc:ssi:jouesi:v:7:y:2020:i:4:p:2851-2862
    DOI: 10.9770/jesi.2020.7.4(18)
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    References listed on IDEAS

    as
    1. Zane Zeibote & Tatjana Volkova & Kiril Todorov, 2019. "The impact of globalization on regional development and competitiveness: cases of selected regions," Post-Print hal-02115275, HAL.
    2. Zane Zeibote & Tatjana Volkova & Kiril Todorov, 2019. "The impact of globalization on regional development and competitiveness: cases of selected regions," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 1(1), pages 33-47, March.
    3. repec:ssi:jouesi:v:1:y:2019:i:1:p:33-47 is not listed on IDEAS
    4. E. Carayannis & E. Grigoroudis, 2014. "Linking innovation, productivity, and competitiveness: implications for policy and practice," The Journal of Technology Transfer, Springer, vol. 39(2), pages 199-218, April.
    5. Alberto Onetti & Antonella Zucchella & Marian Jones & Patricia McDougall-Covin, 2012. "Internationalization, innovation and entrepreneurship: business models for new technology-based firms," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 16(3), pages 337-368, August.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    marketing positioning of countries; creating an innovative economy; diagnostics of marketing positioning;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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