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Entrepreneuship and blog marketing

Author

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  • Margarita Išoraitė

    (Vilniaus Kolegija / Higher Education Institution, Lithuania)

Abstract

Article analyse blog marketing theoreticla aspects. Blogging is no longer just an individual’s hobby; it has become an influential tool impacting sustainability of entrepreneurial activity. It has created an even playing field among businesses, allowing to compete with the Fortune 500 companies. You do not need millions of euros to maintain a blog; it simply requires someone educated in your field or even willing to do research in order to consistently update and educate your readers.In the presented paper blog marketing peculiarities are being discussed.

Suggested Citation

  • Margarita Išoraitė, 2015. "Entrepreneuship and blog marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 2(3), pages 171-178, March.
    • Handle: RePEc:ssi:jouesi:v:2:y:2015:i:3:p:171-178
    DOI: 10.9770/jesi.2014.2.3(6)
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    References listed on IDEAS

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    More about this item

    Keywords

    entrepreneurship; blogs; blogs marketing; marketing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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