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Entrepreneuship and blog marketing

Author

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  • Margarita Išoraitė

    (Vilniaus Kolegija / Higher Education Institution, Lithuania)

Abstract

Article analyse blog marketing theoreticla aspects. Blogging is no longer just an individual’s hobby; it has become an influential tool impacting sustainability of entrepreneurial activity. It has created an even playing field among businesses, allowing to compete with the Fortune 500 companies. You do not need millions of euros to maintain a blog; it simply requires someone educated in your field or even willing to do research in order to consistently update and educate your readers.In the presented paper blog marketing peculiarities are being discussed.

Suggested Citation

  • Margarita Išoraitė, 2015. "Entrepreneuship and blog marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 2(3), pages 171-178, March.
    • Handle: RePEc:ssi:jouesi:v:2:y:2015:i:3:p:171-178
    DOI: 10.9770/jesi.2014.2.3(6)
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    References listed on IDEAS

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    1. Stremţan Filimon & Achim Moise Ioan & Radu Lucian Alexandru & Radoviciu Ruxandra, 2010. "Blog Marketing - A Relevent Instrument Of The Marketing Policy," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(12), pages 1-29.
    2. Singh, Tanuja & Veron-Jackson, Liza & Cullinane, Joe, 2008. "Blogging: A new play in your marketing game plan," Business Horizons, Elsevier, vol. 51(4), pages 281-292.
    3. Sally Rockey, 2013. "Two years of blogging the NIH," Nature, Nature, vol. 493(7432), pages 298-299, January.
    4. Mike Franz Wahl & Gunnar Prause, 2013. "Toward understanding resources, competencies, and capabilities: business model generation approach," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 1(2), pages 67-80, December.
    5. Žanna Caurkubule & Aleksandrs Rubanovskis, 2014. "Sustainable entrepreneurship through motivation: case of Latvian companies," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 2(1), pages 43-48, September.
    6. Xiang, Zheng & Gretzel, Ulrike, 2010. "Role of social media in online travel information search," Tourism Management, Elsevier, vol. 31(2), pages 179-188.
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    More about this item

    Keywords

    entrepreneurship; blogs; blogs marketing; marketing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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