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Blog Marketing - A Relevent Instrument Of The Marketing Policy

Author

Listed:
  • StremÅ£an Filimon
  • Achim Moise Ioan
  • Radu Lucian Alexandru
  • Radoviciu Ruxandra

Abstract

The number of internet users is continuously expanding, and the number of people with a personal blog is rising in a vertiginous rate from one year to the next. In this context, the Blog Marketing is starting to play an important part within the marketing strategies of companies/organizations/persons. Different aspects of the personal blog are becoming defining elements of the image we are trying to project in the blogosphere. Promotion through the World Wide Web and advertising through the blog are becoming essential elements of the development and attraction of the potential clients' interest for products and services offers by a firm, by a non-profit organization or by a person.

Suggested Citation

  • StremÅ£an Filimon & Achim Moise Ioan & Radu Lucian Alexandru & Radoviciu Ruxandra, 2010. "Blog Marketing - A Relevent Instrument Of The Marketing Policy," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(12), pages 1-29.
    • Handle: RePEc:alu:journl:v:2:y:2010:i:12:p:29
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    Cited by:

    1. Margarita Išoraitė, 2015. "Entrepreneuship and blog marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 2(3), pages 171-178, March.

    More about this item

    Keywords

    blog; marketing; promotion; advertising;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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