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Emotional intelligence training as an intervention to diminish consumer materialism

Author

Listed:
  • Dalia Antinienė

    (Lithuanian University of Health Sciences, Lithuania)

  • Rosita Lekavičienė

    (Kaunas University of Technology, Lithuania)

  • Aušra Rūtelionė

    (Kaunas University of Technology, Lithuania)

  • Beata Šeinauskienė

    (Kaunas University of Technology, Lithuania)

Abstract

Research confirms the existence of links between a personality’s propensity for materialism, and various social and psychological ills: compulsive buying, poorer mental health, etc. The development of emotional intelligence (EI) helps to solve such issues. However, the creation of EI development programme is complex. In addition, sucg programmes developed tend to lack a clear EI model, are not differentiated according to specific participant problems (e.g., materialism), underestimate certain aspects of the change in the EI level, etc. Thus the purpose of the present paper is to present essential EI programme curriculum methodological guidelines and recommendations for the creation of a specialised materialism reduction programme. Results and conclusions. The curriculum must implement the following principles: adaptation according to the participant age and nature of the demonstrated behaviour (in this case – materialism); linking certain tasks to a practical application to develop real-life skills; establishment of objective criteria to assess the EI level and materialism changes at the end of training. The recommended format of the three-stage EI curriculum is: I. Development of self-awareness; II. Self-management training; III. Application of learnt emotional competencies in a group by modelling various situations relevant to participants. A qualified coach must provide ongoing feedback consisting of reinforcement and constructive criticism. Recommended EI training methods: discussion, modelling, role play, etc. Essential factors for the effectiveness of the EI curriculum: selection of motivated participants, coach competence, reliability, validity and objectivity of EI and materialism change measurement tools, transfer of tasks to real-life situations, and measurement of the impact stability after at least 3 months.

Suggested Citation

  • Dalia Antinienė & Rosita Lekavičienė & Aušra Rūtelionė & Beata Šeinauskienė, 2022. "Emotional intelligence training as an intervention to diminish consumer materialism," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(1), pages 328-343, September.
    • Handle: RePEc:ssi:jouesi:v:10:y:2022:i:1:p:328-343
    DOI: 10.9770/jesi.2022.10.1(17)
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    References listed on IDEAS

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    3. Rindfleisch, Aric & Burroughs, James E & Denton, Frank, 1997. "Family Structure, Materialism, and Compulsive Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(4), pages 312-325, March.
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    More about this item

    Keywords

    emotional intelligence; consumer materialism; training;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • D18 - Microeconomics - - Household Behavior - - - Consumer Protection
    • I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being
    • P46 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty

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