IDEAS home Printed from https://ideas.repec.org/a/spt/busent/v6y2017i1f6_1_3.html
   My bibliography  Save this article

Groupon, m-commerce and mobile apps: Perceptions of small business owners and consumers

Author

Listed:
  • Laura Reinhart
  • Mary Kate Naatus

Abstract

This study analyzes the digital and mobile commerce market from the perspective of both consumers and small business owners in a particular urban area. Two surveys were conducted, one from a consumer perspective and the second from the small business owners' perspective. The surveys asked about use of and perceptions of Groupon and other mobile coupon deals. Preliminary findings suggest that while consumers are likely to use mobile apps to make purchases and save money, small business owners consider Groupon deals risky and are less likely to use them to help drive sales and attract new customers. The paper concludes with recommendations for business owners to design digital deals that maximize consumer engagement as well as new revenue generation, thus minimizing the risk expressed in the business owner surveys.JEL classification numbers: M13, M31Keywords: mobile apps, Groupon, mobile deals, daily deals, digital marketing, small business, entrepreneurship

Suggested Citation

  • Laura Reinhart & Mary Kate Naatus, 2017. "Groupon, m-commerce and mobile apps: Perceptions of small business owners and consumers," Business & Entrepreneurship Journal, SCIENPRESS Ltd, vol. 6(1), pages 1-3.
    • Handle: RePEc:spt:busent:v:6:y:2017:i:1:f:6_1_3
    as

    Download full text from publisher

    File URL: http://www.scienpress.com/Upload/BEJ%2fVol%206_1_3.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Liran Einav & Jonathan Levin & Igor Popov & Neel Sundaresan, 2014. "Growth, Adoption, and Use of Mobile E-Commerce," American Economic Review, American Economic Association, vol. 104(5), pages 489-494, May.
    2. Benjamin Edelman & Sonia Jaffe & Scott Duke Kominers, 2010. "To Groupon or Not to Groupon: The Profitability of Deep Discounts," Harvard Business School Working Papers 11-063, Harvard Business School, revised Jan 2014.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. José Anson & Mauro Boffa, 2018. "Consumer Arbitrage in Cross-Border E-commerce," RSCAS Working Papers 2018/17, European University Institute.
    2. Imke Reimers & Claire (Chunying) Xie, 2019. "Do Coupons Expand or Cannibalize Revenue? Evidence from an e-Market," Management Science, INFORMS, vol. 65(1), pages 286-300, January.
    3. Hea In Lee & Il Young Choi & Hyun Sil Moon & Jae Kyeong Kim, 2020. "A Multi-Period Product Recommender System in Online Food Market based on Recurrent Neural Networks," Sustainability, MDPI, vol. 12(3), pages 1-14, January.
    4. Martin Quinn & Miguel Godinho de Matos & Christian Peukert, 2022. "The Welfare Effects of Mobile Internet Access - Evidence from Roam-Like-at-Home," CESifo Working Paper Series 9612, CESifo.
    5. Amedeo Piolatto, 2015. "Online booking and information: competition and welfare consequences of review aggregators," Working Papers 2015/11, Institut d'Economia de Barcelona (IEB).
    6. Liu, Feng & Zhao, Shaoqiong & Li, Yang, 2017. "How many, how often, and how new? A multivariate profiling of mobile app users," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 71-80.
    7. Oksana Loginova & Andrea Mantovani, 2019. "Price competition in the presence of a web aggregator," Journal of Economics, Springer, vol. 126(1), pages 43-73, January.
    8. Jiahua Wu & Mengze Shi & Ming Hu, 2015. "Threshold Effects in Online Group Buying," Management Science, INFORMS, vol. 61(9), pages 2025-2040, September.
    9. Yang, Seungmi & Kwon, Youngsun, 2021. "Estimating the effects of Covid-19 and 5G in the submarkets of internet and mobile shopping," 23rd ITS Biennial Conference, Online Conference / Gothenburg 2021. Digital societies and industrial transformations: Policies, markets, and technologies in a post-Covid world 238061, International Telecommunications Society (ITS).
    10. O. Loginova & A. Mantovani, 2015. "Information and Online Reviews," Working Papers wp996, Dipartimento Scienze Economiche, Universita' di Bologna.
    11. Luis Aguiar Wicht, 2019. "Going Mobile: The Effects of Smartphone Usage on Internet Consumption," JRC Working Papers on Digital Economy 2019-07, Joint Research Centre.
    12. Dongwon Lee & Anandasivam Gopal & Sung-Hyuk Park, 2020. "Different but Equal? A Field Experiment on the Impact of Recommendation Systems on Mobile and Personal Computer Channels in Retail," Information Systems Research, INFORMS, vol. 31(3), pages 892-912, September.
    13. Unnati Narang & Venkatesh Shankar, 2019. "Mobile App Introduction and Online and Offline Purchases and Product Returns," Marketing Science, INFORMS, vol. 38(5), pages 756-772, September.
    14. Rita Yi Man Li & Beiqi Tang & Kwong Wing Chau, 2019. "Sustainable Construction Safety Knowledge Sharing: A Partial Least Square-Structural Equation Modeling and A Feedforward Neural Network Approach," Sustainability, MDPI, vol. 11(20), pages 1-18, October.
    15. Roxana Maria Bădîrcea & Alina Georgiana Manta & Nicoleta Mihaela Florea & Jenica Popescu & Florin Liviu Manta & Silvia Puiu, 2021. "E-Commerce and the Factors Affecting Its Development in the Age of Digital Technology: Empirical Evidence at EU–27 Level," Sustainability, MDPI, vol. 14(1), pages 1-17, December.
    16. Jenn-Bing Ong & Wee-Keong Ng & Artem Vorobev & Thanh-Nghia Ho, 2019. "Groupon and Groupon Now: Participating Firm’s Profitability Analysis," Computational Economics, Springer;Society for Computational Economics, vol. 53(2), pages 617-632, February.
    17. Tianshu Sun & Lanfei Shi & Siva Viswanathan & Elena Zheleva, 2019. "Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment," Information Systems Research, INFORMS, vol. 30(2), pages 523-539, June.
    18. Yang, Seungmi & Kwon, Youngsun, 2022. "Effects of mobile networks and Covid-19 on mobile shopping sales in South Korea," Telecommunications Policy, Elsevier, vol. 46(9).
    19. Francesca De Canio & Marco Ieva & Cristina Ziliani, 2017. "Beyond the "mobile versus PC" dichotomy: Profiling online shoppers based on device usage," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(2), pages 99-121.
    20. Daehyeon Park & Doojin Ryu, 2023. "E‐commerce retail and reverse factoring: A newsvendor approach," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(1), pages 416-423, January.

    More about this item

    Keywords

    mobile apps; groupon; mobile deals; daily deals; digital marketing; â small business; entrepreneurship;
    All these keywords.

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spt:busent:v:6:y:2017:i:1:f:6_1_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Eleftherios Spyromitros-Xioufis (email available below). General contact details of provider: http://www.scienpress.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.