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Case Study of Marketing Strategies of a Mayoral Election Campaign in Taiwan

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  • Wen Hao Wu

Abstract

In an election campaign activity, the four Ps of marketing - product, place, price, and promotion - can be applied to examine a candidate’s attack and defense. What can be learned from applying the four Ps of marketing to the results of previous Taichung mayoral elections? This section sets forth the research background and motivations, defines the study’s scope, states the study’s limitations, and outlines the study’s value.  JEL classification numbers: M310.

Suggested Citation

  • Wen Hao Wu, 2024. "Case Study of Marketing Strategies of a Mayoral Election Campaign in Taiwan," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 14(6), pages 1-19.
    • Handle: RePEc:spt:admaec:v:14:y:2024:i:6:f:14_6_19
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