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Innovations in service business. An introduction to the special issue from the Global Entrepreneurship and Services Conference, Taiwan, 2011

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  • Tiffany Yu
  • Michael Willoughby

Abstract

Services tend to be intangible and not visible (Cherubini 2001 ), which make them very different from production-oriented industries. Hence, we need different approaches to solving problems in services. This special issue invites five papers from the 2011 Global Entrepreneurship and Services Conference held in Taichung, Taiwan, from August 29 to 31, 2011. These papers cover various industries including finance, manufacturing, and Internet. Meanwhile, these papers cover many CSFs for services including brand equity for financial services, customer satisfaction on an auction website, the effects of social networking, the servitization for manufacturers via R&D, and the comparisons of the internal service quality for three Chinese subcultures including Taiwan, China, and Singapore. All these papers contribute to innovations in service business from different perspectives. Copyright Springer-Verlag 2012

Suggested Citation

  • Tiffany Yu & Michael Willoughby, 2012. "Innovations in service business. An introduction to the special issue from the Global Entrepreneurship and Services Conference, Taiwan, 2011," Service Business, Springer;Pan-Pacific Business Association, vol. 6(4), pages 405-409, December.
    • Handle: RePEc:spr:svcbiz:v:6:y:2012:i:4:p:405-409
    DOI: 10.1007/s11628-012-0159-5
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    References listed on IDEAS

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    Cited by:

    1. Liang-Chuan Wu & Ivan Shih, 2014. "The product development process of an enterprise from an SSME perspective," Service Business, Springer;Pan-Pacific Business Association, vol. 8(1), pages 29-50, March.

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