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The development of new higher education courses

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  • Emerson Mainardes
  • Maria Silva
  • Maria Souza Domingues

Abstract

The main objective of this study was to present a proposal for a model explaining the construction of a new higher education course to be offered to the market. Having quite a limited theoretical basis and with few investigations dealing with innovation in educational services, a case study was made to help in construction of the model. The case study, supported by studies found and adaptation of innovation in services to the educational sector, made construction of the model possible, and this is divided in three stages: antecedents, development, and implementation of the new higher education course. The proposed model can be useful for managers of higher education institutes when they decide to put new courses on the market. As for the academic field, the study presented attempts to clarify the phenomenon, as well as showing the need for further research into the subject. Copyright Springer-Verlag 2010

Suggested Citation

  • Emerson Mainardes & Maria Silva & Maria Souza Domingues, 2010. "The development of new higher education courses," Service Business, Springer;Pan-Pacific Business Association, vol. 4(3), pages 271-288, December.
    • Handle: RePEc:spr:svcbiz:v:4:y:2010:i:3:p:271-288
    DOI: 10.1007/s11628-010-0095-1
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    References listed on IDEAS

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    Cited by:

    1. Inwon Kang & Deokhee Cheon & Matthew Shin, 2011. "Advertising strategy for outbound travel services," Service Business, Springer;Pan-Pacific Business Association, vol. 5(4), pages 361-380, December.
    2. Maria JOSE SILVA & Gastão SOUSA & Jacinta MOREIRA & Jorge SIMÕES, 2011. "Innovation Activities in the Service Sector: Empirical Evidence from Portuguese Firms," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 1(6), pages 1-17, October.
    3. Cayetano Medina & Ramón Rufín & Manuel Rey, 2015. "Mediating relationships in and satisfaction with online technologies: communications or features beyond expectations?," Service Business, Springer;Pan-Pacific Business Association, vol. 9(4), pages 587-609, December.

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