Effects of customer personal characteristics on the satisfaction-loyalty link: a multi-method approach
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DOI: 10.1007/s11628-016-0308-3
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- Lucía Melián-Alzola & Josefa D. Martín-Santana, 2020. "Service quality in blood donation: satisfaction, trust and loyalty," Service Business, Springer;Pan-Pacific Business Association, vol. 14(1), pages 101-129, March.
- Hsin Hsin Chang & Kit Hong Wong, 2018. "Consumer psychological reactance to coalition loyalty program: price-consciousness as a moderator," Service Business, Springer;Pan-Pacific Business Association, vol. 12(2), pages 379-402, June.
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Keywords
Attitudinal brand loyalty; Satisfaction loyalty link; Multi-method approach; Customer relationship data;All these keywords.
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