Assessing the impact of social media influencers on purchase intention of male cosmetics: mediating role of desire to mimic
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DOI: 10.1007/s43546-024-00675-w
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- Weismueller, Jason & Harrigan, Paul & Wang, Shasha & Soutar, Geoffrey N., 2020. "Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media," Australasian marketing journal, Elsevier, vol. 28(4), pages 160-170.
- Marina Alexandra Gomes & Susana Marques & Álvaro Dias, 2022. "The impact of digital influencers’ characteristics on purchase intention of fashion products," Journal of Global Fashion Marketing, Taylor & Francis Journals, vol. 13(3), pages 187-204, July.
- Aw, Eugene Cheng-Xi & Chuah, Stephanie Hui-Wen, 2021. "“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy," Journal of Business Research, Elsevier, vol. 132(C), pages 146-157.
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Keywords
Source credibility model; Desire to mimic; Purchase intention; Male cosmetics;All these keywords.
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