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Der Einfluss der Produktintelligenz auf den Konsumentennutzen und die Produktnutzung
[The Impact of Product Smartness on Consumption Values and Product Usage]

Author

Listed:
  • Maria Kaldewei

    (Universität Bielefeld)

  • Christian Stummer

    (Universität Bielefeld)

Abstract

Zusammenfassung Intelligente Produkte werden in den kommenden Jahren viele bestehende Konsumgütermärkte verändern bzw. neue Märkte schaffen. Für Innovationsmanager, die für die Entwicklung und Markteinführung solcher Produkte mitverantwortlich sind, stellt sich damit die Frage nach dem Einfluss der wahrgenommenen Produktintelligenz auf den empfundenen Produktnutzen sowie nach den Nutzungsintentionen der Konsumenten. Dazu werden in der vorliegenden Arbeit neben den heutzutage nahezu allgegenwärtigen Smartphones zwei weitere intelligente Gebrauchsgüter, nämlich Smart TVs und Smart Watches, untersucht. Das Ergebnis zeigt, dass die aggregierte Produktintelligenz in jedem der drei untersuchten Fälle den Konsumentennutzen erhöht und dieser die Produktnutzung positiv beeinflusst. Eine isolierte Betrachtung einzelner Intelligenzdimensionen weist jedoch auf merkliche Unterschiede im Vergleich zwischen den untersuchten Produkttypen hin. Für die Praxis bedeutet dies, dass es in der Produktentwicklung sowie bei der Planung der Markteinführung von intelligenten Produkten einer produktspezifischen Analyse bedarf, um die relevanten Intelligenzdimensionen zu identifizieren, durch die die Adoption und die Nutzung einer solchen Innovation beeinflusst und somit letztlich der Markterfolg (mit-)bestimmt wird.

Suggested Citation

  • Maria Kaldewei & Christian Stummer, 2018. "Der Einfluss der Produktintelligenz auf den Konsumentennutzen und die Produktnutzung [The Impact of Product Smartness on Consumption Values and Product Usage]," Schmalenbach Journal of Business Research, Springer, vol. 70(4), pages 315-349, December.
    • Handle: RePEc:spr:sjobre:v:70:y:2018:i:4:d:10.1007_s41471-018-0054-4
    DOI: 10.1007/s41471-018-0054-4
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    References listed on IDEAS

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