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Udo Wagner zum 65. Geburtstag

Author

Listed:
  • Alfred Taudes

    (Wirtschaftsuniversität Wien)

  • Martin Natter

    (Universität Zürich)

  • Olivier Reimann

    (Universität Wien)

Abstract

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Suggested Citation

  • Alfred Taudes & Martin Natter & Olivier Reimann, 2017. "Udo Wagner zum 65. Geburtstag," Schmalenbach Journal of Business Research, Springer, vol. 69(4), pages 477-482, November.
    • Handle: RePEc:spr:sjobre:v:69:y:2017:i:4:d:10.1007_s41471-017-0040-2
    DOI: 10.1007/s41471-017-0040-2
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    References listed on IDEAS

    as
    1. Udo Wagner & Alfred Taudes, 1986. "A Multivariate Polya Model of Brand Choice and Purchase Incidence," Marketing Science, INFORMS, vol. 5(3), pages 219-244.
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