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Government organizations’ innovative use of the Internet: The case of the Twitter activity of South Korea’s Ministry for Food, Agriculture, Forestry and Fisheries

Author

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  • Seong Eun Cho

    (The Cyber Emotions Research Center, Yeungnam University)

  • Han Woo Park

    (Yeungnam University
    Asia Triple Helix Society
    The WCU Webometrics Institute)

Abstract

Noting the government’s role in diffusing information across various sectors of society, this study analyzes the Twitter activity of the Ministry for Food, Agriculture, Forestry and Fisheries (MFAFF), one of Korea’s government organizations. From a broad perspective, this study provides a better understanding of innovation activity mediated by social media—particularly the government’s Twitter activity, a topic that has not been addressed by previous webometric research on Triple Helix relationships—by employing social network analysis and content analysis. The results indicate some limitations of the MFAFF’s activity on Twitter as a mutual communication channel, although Twitter has the potential to facilitate risk management. Further, based on the MFAFF’s confined use of its Twitter account, the results suggest that its Twitter account can be an effective information distribution channel, indicating Twitter’s value as a communication tool for innovation activity through social media. This study provides an empirical analysis of the government’s Twitter activity and contributes to the literature by providing an in-depth understanding of the Triple Helix relationship on the Web.

Suggested Citation

  • Seong Eun Cho & Han Woo Park, 2012. "Government organizations’ innovative use of the Internet: The case of the Twitter activity of South Korea’s Ministry for Food, Agriculture, Forestry and Fisheries," Scientometrics, Springer;Akadémiai Kiadó, vol. 90(1), pages 9-23, January.
    • Handle: RePEc:spr:scient:v:90:y:2012:i:1:d:10.1007_s11192-011-0519-2
    DOI: 10.1007/s11192-011-0519-2
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    References listed on IDEAS

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    1. Gohar Feroz Khan & Han Woo Park, 2011. "Measuring the triple helix on the web: Longitudinal trends in the university-industry-government relationship in Korea," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 62(12), pages 2443-2455, December.
    2. Gohar Feroz Khan & Han Woo Park, 2011. "Measuring the triple helix on the web: Longitudinal trends in the university‐industry‐government relationship in Korea," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 62(12), pages 2443-2455, December.
    3. Kim Holmberg & Mike Thelwall, 2009. "Local government web sites in Finland: A geographic and webometric analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 79(1), pages 157-169, April.
    4. Kim Holmberg, 2010. "Co-inlinking to a municipal Web space: a webometric and content analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 83(3), pages 851-862, June.
    5. Han Woo Park & Heung Deug Hong & Loet Leydesdorff, 2005. "A comparison of the knowledge-based innovation systems in the economies of South Korea and the Netherlands using Triple Helix indicators," Scientometrics, Springer;Akadémiai Kiadó, vol. 65(1), pages 3-27, October.
    6. Gohar Feroz Khan & Junghoon Moon & Han Woo Park & Bobby Swar & Jae Jeung Rho, 2011. "A socio-technical perspective on e-government issues in developing countries: a scientometrics approach," Scientometrics, Springer;Akadémiai Kiadó, vol. 87(2), pages 267-286, May.
    7. Erjia Yan & Qinghua Zhu, 2008. "Hyperlink analysis for government websites of Chinese provincial capitals," Scientometrics, Springer;Akadémiai Kiadó, vol. 76(2), pages 315-326, August.
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    7. Janarthanan Balakrishnan & Pantea Foroudi, 2020. "Does Corporate Reputation Matter? Role of Social Media in Consumer Intention to Purchase Innovative Food Product," Corporate Reputation Review, Palgrave Macmillan, vol. 23(3), pages 181-200, August.
    8. Joseph Chisasa, 2016. "Determinants of the demand for credit by smallholder farmers: survey results from South Africa," International Journal of Economic Policy in Emerging Economies, Inderscience Enterprises Ltd, vol. 9(1), pages 26-46.

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