Keyword auctions with budget-constrained bidders
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DOI: 10.1007/s10058-013-0147-9
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Cited by:
- Henk Kox & Bas Straathof & Gijsbert Zwart, 2017.
"Targeted advertising, platform competition, and privacy,"
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- Henk Kox & Bas Straathof & Gijsbert Zwart, 2014. "Targeted advertising, platform competition and privacy," CPB Discussion Paper 280, CPB Netherlands Bureau for Economic Policy Analysis.
- Lawrence M. Ausubel & Justin E. Burkett & Emel Filiz-Ozbay, 2017. "An experiment on auctions with endogenous budget constraints," Experimental Economics, Springer;Economic Science Association, vol. 20(4), pages 973-1006, December.
- Henk Kox & Bas Straathof & Gijsbert Zwart, 2017.
"Targeted advertising, platform competition, and privacy,"
Journal of Economics & Management Strategy, Wiley Blackwell, vol. 26(3), pages 557-570, September.
- Henk Kox & Bas Straathof & Gijsbert Zwart, 2014. "Targeted advertising, platform competition and privacy," CPB Discussion Paper 280.rdf, CPB Netherlands Bureau for Economic Policy Analysis.
- Mohammad Zia & Ram C. Rao, 2019. "Search Advertising: Budget Allocation Across Search Engines," Marketing Science, INFORMS, vol. 38(6), pages 1023-1037, November.
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More about this item
Keywords
Keyword auctions; Budget constraints; Symmetric Nash equilibrium; Nash equilibrium; D44; L81; M37;All these keywords.
JEL classification:
- D44 - Microeconomics - - Market Structure, Pricing, and Design - - - Auctions
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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