IDEAS home Printed from https://ideas.repec.org/a/spr/qualqt/v52y2018i1d10.1007_s11135-017-0515-6.html
   My bibliography  Save this article

Question order effects in partial least squares path modelling: an empirical investigation

Author

Listed:
  • Jan Hendrik Schreier

    (University of Bamberg)

  • Niels Biethahn

    (Institut für Automobil Forschung)

  • Frank Drewes

    (Harris Interactive AG)

Abstract

Effects of question order in surveys have been extensively researched. In the light of partial least squares path modeling, only few studies exist. In this study we analyze effects of question order with data from two waves of an annual satisfaction study. The positioning of area satisfaction questions and randomized attribute satisfaction questions was changed between the two waves. Results confirm previously described positive effects on explained variance if area satisfaction is asked after attribute satisfaction. This increase in explained variance in area performance does not lead to an improved model performance in explaining overall satisfaction.

Suggested Citation

  • Jan Hendrik Schreier & Niels Biethahn & Frank Drewes, 2018. "Question order effects in partial least squares path modelling: an empirical investigation," Quality & Quantity: International Journal of Methodology, Springer, vol. 52(1), pages 71-84, January.
    • Handle: RePEc:spr:qualqt:v:52:y:2018:i:1:d:10.1007_s11135-017-0515-6
    DOI: 10.1007/s11135-017-0515-6
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11135-017-0515-6
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s11135-017-0515-6?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Wolfgang Ulaga & Andreas Eggert, 2006. "Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status," Post-Print hal-00482456, HAL.
    2. Seth Kaplan & Joseph Luchman & Landon Mock, 2013. "General and Specific Question Sequence Effects in Satisfaction Surveys: Integrating Directional and Correlational Effects," Journal of Happiness Studies, Springer, vol. 14(5), pages 1443-1458, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Severin Oesterle & Arne Buchwald & Nils Urbach, 2022. "Investigating the co-creation of IT consulting service value: empirical findings of a matched pair analysis," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 571-597, June.
    2. Sande, Jon Bingen & Haugland, Sven A., 2015. "Strategic performance effects of misaligned formal contracting: The mediating role of relational contracting," International Journal of Research in Marketing, Elsevier, vol. 32(2), pages 187-194.
    3. Russo, Ivan & Confente, Ilenia & Gligor, David M. & Autry, Chad W., 2016. "To be or not to be (loyal): Is there a recipe for customer loyalty in the B2B context?," Journal of Business Research, Elsevier, vol. 69(2), pages 888-896.
    4. Kindström, Daniel & Kowalkowski, Christian & Sandberg, Erik, 2013. "Enabling service innovation: A dynamic capabilities approach," Journal of Business Research, Elsevier, vol. 66(8), pages 1063-1073.
    5. Balci, Gökcay & Cetin, Ismail Bilge & Tanyeri, Mustafa, 2018. "Differentiation of container shipping services in Turkey," Transport Policy, Elsevier, vol. 61(C), pages 26-35.
    6. Christian Homburg & Moritz Tischer, 2023. "Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance," Journal of the Academy of Marketing Science, Springer, vol. 51(5), pages 1046-1074, September.
    7. Sridhar N. Ramaswami & S. Arunachalam, 2016. "Divided attitudinal loyalty and customer value: role of dealers in an indirect channel," Journal of the Academy of Marketing Science, Springer, vol. 44(6), pages 770-790, November.
    8. Guo, Chiquan & Wang, Yong J. & Metcalf, Ashley, 2014. "How to calibrate conventional market-oriented organizational culture in 21st century production-centered firms? A customer relationship perspective," International Journal of Production Economics, Elsevier, vol. 156(C), pages 235-245.
    9. Duffy, Rachel & Fearne, Andrew & Hornibrook, Sue & Hutchinson, Karise & Reid, Andrea, 2013. "Engaging suppliers in CRM: The role of justice in buyer–supplier relationships," International Journal of Information Management, Elsevier, vol. 33(1), pages 20-27.
    10. Hanf, Jon Henrich & Pieniadz, Agata, 2007. "Quality Management in Supply Chain Networks - The Case of Poland," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 10(3), pages 1-27.
    11. Aletta Sophia Tolmay, 2018. "An Investigation Into the Personal Interaction Items Which Best Explain the Variation in Trust Within Automotive Supply Chains," International Journal of Information Systems and Supply Chain Management (IJISSCM), IGI Global, vol. 11(2), pages 77-91, April.
    12. Worm, Stefan & Srivastava, Rajendra K., 2014. "Impact of component supplier branding on profitability," International Journal of Research in Marketing, Elsevier, vol. 31(4), pages 409-424.
    13. Jääskeläinen, Aki, 2021. "The relational outcomes of performance management in buyer-supplier relationships," International Journal of Production Economics, Elsevier, vol. 232(C).
    14. Ad Jong & Nicolas A. Zacharias & Edwin J. Nijssen, 2021. "How young companies can effectively manage their slack resources over time to ensure sales growth: the contingent role of value-based selling," Journal of the Academy of Marketing Science, Springer, vol. 49(2), pages 304-326, March.
    15. Daniela Corsaro, 2017. "Disclosing the dark side of value processes in business relationships," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(4), pages 125-149.
    16. Daniela Corsaro & Isabella Maggioni & Mirko Olivieri, 2021. "Sales and marketing automation in the post-Covid-19 scenario: value drivers in B2B relationships," Italian Journal of Marketing, Springer, vol. 2021(4), pages 371-392, December.
    17. Wu, Lei-Yu & Chen, Kuan-Yang & Chen, Po-Yuan & Tung, Pei-Ju, 2016. "Revisiting associations between specific asset investment and loyal and cooperative behavior: A complexity theory perspective," Journal of Business Research, Elsevier, vol. 69(9), pages 3545-3552.
    18. Richard Chinomona, 2015. "The Influence of Supplier Involvement on Communication, Relationship Longevity and Business Performance in Small, Medium and Micro Enterprises in South Africa," Journal of Economics and Behavioral Studies, AMH International, vol. 7(3), pages 63-75.
    19. Jeff S. Johnson & Ravipreet S. Sohi, 2016. "Understanding and resolving major contractual breaches in buyer–seller relationships: a grounded theory approach," Journal of the Academy of Marketing Science, Springer, vol. 44(2), pages 185-205, March.
    20. Reguera-Alvarado, Nuria & Blanco-Oliver, Antonio & Martín-Ruiz, David, 2016. "Testing the predictive power of PLS through cross-validation in banking," Journal of Business Research, Elsevier, vol. 69(10), pages 4685-4693.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:qualqt:v:52:y:2018:i:1:d:10.1007_s11135-017-0515-6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.