Conformity through the mobile phone choices of the young French
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DOI: 10.1007/s11135-015-0293-y
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- Belk, Russell W, 1985. "Materialism: Trait Aspects of Living in the Material World," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(3), pages 265-280, December.
- Richins, Marsha L & Dawson, Scott, 1992. "A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(3), pages 303-316, December.
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Keywords
Conformity; Consumption; Gender; Grounded theory; Social network analysis; QCA;All these keywords.
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