Global Priority Estimation in Multiperson Decision Making

The analytic hierarchy process generalized to synthesizing local preferences across a complex hierarchy structure into global priorities in multiperson decision making is considered in various approaches. They include classic eigenvector synthesis and multiplicative method, and several other suggested techniques, such as three-dimensional eigenvectors, and simultaneous linear and nonlinear estimations by whole hierarchy structure in synthetic optimizing procedures. A numerical example from marketing research with many criteria, subcriteria, alternatives, and respondents is presented. The quality of approximation compared by different approaches shows that the best results are produced by the nonlinear synthetic priority techniques. The techniques described have been successfully used in dozens of real-world projects and are very helpful for practical managerial decision making in complex hierarchies.