Value-creating functions, satisfaction and loyalty in business markets: a categorical variable approach using a robust methodology under structural equation modeling
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DOI: 10.1007/s11135-010-9413-x
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Cited by:
- Santos, Jose Novais & Mota, João & Baptista, Cristina Sales, 2018. "Understanding configurations of value creation functions in business relationships using a fuzzy-set QCA," Journal of Business Research, Elsevier, vol. 89(C), pages 429-434.
- P. Rika Fatimah, 2014. "The development of FFMD Pyramid: Fuzzy Family_Marriage Deployment as decision support method to improve human resources performance," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(2), pages 659-672, March.
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Keywords
Value-creating functions; Satisfaction; Loyalty; Business marketing; Categorical variable approach; Robust methodology under SEM;All these keywords.
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