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Humor roles of females in a product color matrix: a qualitative conceptual development

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  • Chyong-Ling Lin
  • Jin-Tsann Yeh
  • Wen-Chi Lo

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  • Chyong-Ling Lin & Jin-Tsann Yeh & Wen-Chi Lo, 2012. "Humor roles of females in a product color matrix: a qualitative conceptual development," Quality & Quantity: International Journal of Methodology, Springer, vol. 46(1), pages 365-370, January.
    • Handle: RePEc:spr:qualqt:v:46:y:2012:i:1:p:365-370
    DOI: 10.1007/s11135-010-9371-3
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    References listed on IDEAS

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    1. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 135-146, September.
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    Cited by:

    1. Mei-Jun Huang, 2023. "Leader self-deprecating humor and employee creativity at workplace: a longitudinal study," Review of Managerial Science, Springer, vol. 17(2), pages 467-492, February.

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