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The study of the effects of identity-related judgment, affective identification and continuance commitment on WOM behavior

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  • Kuo-Kuang Chu
  • Chi-Hua Li

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  • Kuo-Kuang Chu & Chi-Hua Li, 2012. "The study of the effects of identity-related judgment, affective identification and continuance commitment on WOM behavior," Quality & Quantity: International Journal of Methodology, Springer, vol. 46(1), pages 221-236, January.
    • Handle: RePEc:spr:qualqt:v:46:y:2012:i:1:p:221-236
    DOI: 10.1007/s11135-010-9355-3
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    References listed on IDEAS

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    1. David D. C. Tarn, 2005. "Marketing-based tangibilisation for services," The Service Industries Journal, Taylor & Francis Journals, vol. 25(6), pages 747-772, September.
    2. Herr, Paul M & Kardes, Frank R & Kim, John, 1991. "Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(4), pages 454-462, March.
    3. Bone, Paula Fitzgerald, 1995. "Word-of-mouth effects on short-term and long-term product judgments," Journal of Business Research, Elsevier, vol. 32(3), pages 213-223, March.
    4. Chiung-Ju Liang & Wen-Hung Wang, 2007. "Customer Relationship Management of the Information Education Services Industry in Taiwan: Attributes, Benefits and Relationship," The Service Industries Journal, Taylor & Francis Journals, vol. 27(1), pages 29-46, January.
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    Cited by:

    1. Hsieh, Jung-Kuei, 2023. "The impact of influencers' multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    2. Gobinda Roy & Biplab Datta & Rituparna Basu, 2017. "Effect of eWOM Valence on Online Retail Sales," Global Business Review, International Management Institute, vol. 18(1), pages 198-209, February.
    3. Yijing Wang & Louisa Wanjek, 2018. "How to Fix a Lie? The Formation of Volkswagen’s Post-crisis Reputation Among the German Public," Corporate Reputation Review, Palgrave Macmillan, vol. 21(2), pages 84-100, June.

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