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Integrating qualitative and quantitative methods to enhance means-end approach

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  • Wann-Yih Wu
  • Chen-Su Fu

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  • Wann-Yih Wu & Chen-Su Fu, 2011. "Integrating qualitative and quantitative methods to enhance means-end approach," Quality & Quantity: International Journal of Methodology, Springer, vol. 45(4), pages 885-899, June.
    • Handle: RePEc:spr:qualqt:v:45:y:2011:i:4:p:885-899
    DOI: 10.1007/s11135-010-9401-1
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    References listed on IDEAS

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    1. Herrmann, Andreas & Huber, Frank & Braunstein, Christine, 2000. "Market-driven product and service design: Bridging the gap between customer needs, quality management, and customer satisfaction," International Journal of Production Economics, Elsevier, vol. 66(1), pages 77-96, June.
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