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Evaluating corporate image and reputation using fuzzy MCDM approach in airline market

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  • James Liou
  • Mei-Ling Chuang

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  • James Liou & Mei-Ling Chuang, 2010. "Evaluating corporate image and reputation using fuzzy MCDM approach in airline market," Quality & Quantity: International Journal of Methodology, Springer, vol. 44(6), pages 1079-1091, October.
    • Handle: RePEc:spr:qualqt:v:44:y:2010:i:6:p:1079-1091
    DOI: 10.1007/s11135-009-9259-2
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    References listed on IDEAS

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    1. Owen, R. & Peters, H.J.M., 2000. "Optimal international tax coordination and economic integration: a game-theoretic framework," Research Memorandum 005, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
    2. R. E. Bellman & L. A. Zadeh, 1970. "Decision-Making in a Fuzzy Environment," Management Science, INFORMS, vol. 17(4), pages 141-164, December.
    3. Chiou, Hua-Kai & Tzeng, Gwo-Hshiung & Cheng, Ding-Chou, 2005. "Evaluating sustainable fishing development strategies using fuzzy MCDM approach," Omega, Elsevier, vol. 33(3), pages 223-234, June.
    4. Hayagreeva Rao, 1994. "The Social Construction of Reputation: Certification Contests, Legitimation, and the Survival of Organizations in the American Automobile Industry: 1895–1912," Strategic Management Journal, Wiley Blackwell, vol. 15(S1), pages 29-44, December.
    5. de Ruyter, Ko & Wetzels, Martin, 2000. "The role of corporate image and extension similarity in service brand extensions," Journal of Economic Psychology, Elsevier, vol. 21(6), pages 639-659, December.
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    Cited by:

    1. Hagmann, Carmen & Semeijn, Janjaap & Vellenga, David B., 2015. "Exploring the green image of airlines: Passenger perceptions and airline choice," Journal of Air Transport Management, Elsevier, vol. 43(C), pages 37-45.
    2. Seojin Stacey Lee & Yaeri Kim & Taewoo Roh, 2019. "Modified Pyramid of CSR for Corporate Image and Customer Loyalty: Focusing on the Moderating Role of the CSR Experience," Sustainability, MDPI, vol. 11(17), pages 1-21, August.
    3. Ayat Zaki Ahmed & Manuel Rodríguez-Díaz, 2020. "Analyzing the Online Reputation and Positioning of Airlines," Sustainability, MDPI, vol. 12(3), pages 1-27, February.
    4. Fábio Reis da Costa & Anderson Soncini Pelissari, 2017. "Corporate Image: Influencing Factors from the Viewpoint of Students of Distance Learning Courses," Brazilian Business Review, Fucape Business School, vol. 14(1), pages 108-130, January.

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