The Brand Choice Model of Wine Consumers: A Multinomial Logit Model
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DOI: 10.1007/s11135-006-9014-x
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References listed on IDEAS
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- Monica Faraoni & Tommaso Pucci & Samuel Rabino & Lorenzo Zanni, 2017. "Does brand market value affect consumer perception of brand origin in the purchasing process? The case of Tuscan wines," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(1), pages 51-78.
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Keywords
wine; brand preferences; multinomial logit; independence of irrelevant alternatives;All these keywords.
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