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Consumers’ purchase intentions toward products against city smog: exploring the influence of risk information processing

Author

Listed:
  • Xia Wu

    (University of Science and Technology of China)

  • Wei Qi

    (University of Science and Technology of China)

  • Xi Hu

    (University of Science and Technology of China)

  • Shanshan Zhang

    (Foshan University)

  • Dingtao Zhao

    (University of Science and Technology of China)

Abstract

This research focuses on consumers’ purchase intentions related to products that deal with city smog. A conceptual model of consumers’ risk information processing and purchase intentions toward protective products was developed. Results showed that, in the context of city smog, consumers’ purchase intentions toward protective products are significantly influenced by their information processing, risk perception, knowledge of city smog, and advice from government and non-government sources. Unlike government advice, vice from non-government sources plays a more important role in consumers’ systematic processing and risk perception than in their heuristic processing. In addition, we find that the herd effect influences consumers’ purchase behavioral intentions.

Suggested Citation

  • Xia Wu & Wei Qi & Xi Hu & Shanshan Zhang & Dingtao Zhao, 2017. "Consumers’ purchase intentions toward products against city smog: exploring the influence of risk information processing," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 88(1), pages 611-632, August.
    • Handle: RePEc:spr:nathaz:v:88:y:2017:i:1:d:10.1007_s11069-017-2884-5
    DOI: 10.1007/s11069-017-2884-5
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    2. Frederick Qiu & Ethan Wang & Matthew Fan & Hong Liao & Litao Wang & Zuyi Huang, 2018. "A Questionnaire Case Study of Chinese Opinions on the Haze Pollution and Economic Growth," Sustainability, MDPI, vol. 10(6), pages 1-30, June.

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