Heuristics as tales from the field: the problem of scope
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DOI: 10.1007/s11299-019-00221-4
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Cited by:
- Guercini, Simone & Milanesi, Matilde, 2020. "Heuristics in international business: A systematic literature review and directions for future research," Journal of International Management, Elsevier, vol. 26(4).
- Simone Guercini, 2022. "Scope of heuristics and digitalization: the case of marketing automation," Mind & Society: Cognitive Studies in Economics and Social Sciences, Springer;Fondazione Rosselli, vol. 21(2), pages 151-164, November.
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Keywords
Scope of heuristics; Ethnographic research; Multipliers; Thresholds; Calends; Adaptive toolbox;All these keywords.
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