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Die Bedeutung des Anspruchsgruppenkonzepts im strategischen Management

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  • Janet Görlitz

Abstract

In der Literatur gibt es verschiedene Ansätze, die die Beziehungen zwischen einem Unternehmen und seinen Anspruchsgruppen (Stakeholdern) analysieren und demzufolge als Anspruchsgruppen- oder Stakeholderansätze bezeichnet werden. Im strategischen Management stehen dabei vor allem jene Ansätze im Vordergrund, die zeigen, welche Anspruchsgruppen für das Unternehmen strategisch relevant sind, wie das Unternehmen von den Anspruchsgruppen beeinflusst wird und wie es seinerseits die strategisch relevanten Anspruchsgruppen zur Verbesserung seines Unternehmenserfolges gezielt beeinflussen kann (instrumentelle Ansätze). Innerhalb dieser Ansätze fehlt es bisher jedoch an Untersuchungen, die zeigen, wie diese Anspruchsgruppensicht zu den bestehenden markt- und ressourcenorientierten Managementkonzepten steht. An dieser Stelle setzt der vorliegende Beitrag an. Es wird die Bedeutung des Anspruchsgruppenkonzepts für das strategische Management herausgearbeitet und untersucht, wie sich das Anspruchsgruppenkonzept zu den anderen Managementkonzepten verhält. Copyright Springer-Verlag 2007

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  • Janet Görlitz, 2007. "Die Bedeutung des Anspruchsgruppenkonzepts im strategischen Management," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 17(4), pages 411-431, January.
    • Handle: RePEc:spr:metrik:v:17:y:2007:i:4:p:411-431
    DOI: 10.1007/s00187-006-0010-z
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    References listed on IDEAS

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    1. Venkiteswaran N, 2000. "Corporate Governance for Shareholder Value," IIMA Working Papers WP2000-07-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
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