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Turbulence, discovery and foreign market entry: A longitudinal study of an entry into the Russian market

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  • Martin Johanson

    (Uppsala University, and Mid Sweden University)

  • Jan Johanson

    (Uppsala University, Mid Sweden University, and Mälardalen University)

Abstract

Abstract Firms entering transition markets are typically ignorant about those markets, and the markets, owing to the transition from a planned to a market economy, are typically turbulent. Consequently the entry process involves discoveries that could not have been predicted in advance. This position is supported by a longitudinal study in real-time of a Swedish firm’s entry into the Russian market between 1987 and 1993. The paper distinguishes between three types of activity that form part of the entry process, namely search, routines and improvisation, and it discusses how they relate to operative and strategic discoveries made and the characteristics of the entry process.

Suggested Citation

  • Martin Johanson & Jan Johanson, 2006. "Turbulence, discovery and foreign market entry: A longitudinal study of an entry into the Russian market," Management International Review, Springer, vol. 46(2), pages 179-205, March.
    • Handle: RePEc:spr:manint:v:46:y:2006:i:2:d:10.1007_s11575-006-0044-3
    DOI: 10.1007/s11575-006-0044-3
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    2. Grazia D Santangelo & Klaus E Meyer, 2017. "Internationalization as an evolutionary process," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(9), pages 1114-1130, December.
    3. Schien Ninan & Jonas F. Puck, 2010. "The internationalization of Austrian firms in Central and Eastern Europe," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 15(3), pages 237-259.
    4. Igor Gurkov & Sergey Filippov, 2013. "Innovation processes in the Russian manufacturing subsidiaries of MNCs – an integrated view from case studies," HSE Working papers WP BRP 11/MAN/2013, National Research University Higher School of Economics.
    5. Schmidt, Heiko M. & Santamaria-Alvarez, Sandra Milena, 2022. "Routines in International Business: A semi-systematic review of the concept," Journal of International Management, Elsevier, vol. 28(2).
    6. Surdu, Irina & Mellahi, Kamel, 2016. "Theoretical foundations of equity based foreign market entry decisions: A review of the literature and recommendations for future research," International Business Review, Elsevier, vol. 25(5), pages 1169-1184.
    7. Jaklič, Andreja & Obloj, Krzysztof & Svetličič, Marjan & Kronegger, Luka, 2020. "Evolution of Central and Eastern Europe related international business research," Journal of Business Research, Elsevier, vol. 108(C), pages 421-434.
    8. Klaus E. Meyer & Modestas Gelbuda, 2006. "Process perspectives in international business research in CEE," Management International Review, Springer, vol. 46(2), pages 143-164, March.
    9. Peter W. Liesch & Lawrence S. Welch & Peter J. Buckley, 2011. "Risk and Uncertainty in Internationalisation and International Entrepreneurship Studies," Management International Review, Springer, vol. 51(6), pages 851-873, December.
    10. Piotr Trapczynski, 2014. "Conventional or Atypical: FDI in the Internationalisation Process of Polish Firms," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 10(01), pages 81-90.
    11. Wrona, Thomas & Trąpczyński, Piotr, 2012. "Re-explaining international entry modes – Interaction and moderating effects on entry modes of pharmaceutical companies into transition economies," European Management Journal, Elsevier, vol. 30(4), pages 295-315.

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