IDEAS home Printed from https://ideas.repec.org/a/spr/joinma/v34y2023i4d10.1007_s10845-021-01891-z.html
   My bibliography  Save this article

Data-driven product configuration improvement and product line restructuring with text mining and multitask learning

Author

Listed:
  • Zhen-Yu Chen

    (Northeastern University)

  • Xin-Li Liu

    (Northeastern University)

  • Li-Ping Yin

    (Northeastern University)

Abstract

In the era of big data, data-driven product configuration improvement and product line restructuring are two important and interrelated problems, and joint decision-making regarding these two problems needs to be tackled. There are two difficulties to achieve the joint decision-making. One is to obtain consumer choice probabilities related to improved product configurations, and the other is to obtain the best product configuration portfolio. In this study, a framework combining text mining and multitask learning is developed to deal with the difficulties. In the framework, improved product configurations are generated using online reviews and transaction data of the target product and its competitors. A one-to-many mapping from customer requirements to improved product configurations is realized by using a multitask support vector machine to obtain consumer choice probabilities for the improved product configurations. The profit maximization models considering the customer choice probabilities are then developed to obtain the best product configuration portfolio. A case study of Huawei P20 series smartphones is used to illustrate the effectiveness of the proposed methods. The results indicate that the multitask support vector machine obtained a higher prediction accuracy than two single-task learning and two other multi-task learning methods, and the proposed framework has the ability to increase the profits produced by the best product configuration portfolio.

Suggested Citation

  • Zhen-Yu Chen & Xin-Li Liu & Li-Ping Yin, 2023. "Data-driven product configuration improvement and product line restructuring with text mining and multitask learning," Journal of Intelligent Manufacturing, Springer, vol. 34(4), pages 2043-2059, April.
    • Handle: RePEc:spr:joinma:v:34:y:2023:i:4:d:10.1007_s10845-021-01891-z
    DOI: 10.1007/s10845-021-01891-z
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10845-021-01891-z
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10845-021-01891-z?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Bechler, Georg & Steinhardt, Claudius & Mackert, Jochen & Klein, Robert, 2021. "Product line optimization in the presence of preferences for compromise alternatives," European Journal of Operational Research, Elsevier, vol. 288(3), pages 902-917.
    2. Vivek F. Farias & Srikanth Jagabathula & Devavrat Shah, 2013. "A Nonparametric Approach to Modeling Choice with Limited Data," Management Science, INFORMS, vol. 59(2), pages 305-322, December.
    3. Kalyan Talluri & Garrett van Ryzin, 2004. "Revenue Management Under a General Discrete Choice Model of Consumer Behavior," Management Science, INFORMS, vol. 50(1), pages 15-33, January.
    4. James M. Davis & Guillermo Gallego & Huseyin Topaloglu, 2014. "Assortment Optimization Under Variants of the Nested Logit Model," Operations Research, INFORMS, vol. 62(2), pages 250-273, April.
    5. Chen, Zhen-Yu & Fan, Zhi-Ping & Sun, Minghe, 2012. "A hierarchical multiple kernel support vector machine for customer churn prediction using longitudinal behavioral data," European Journal of Operational Research, Elsevier, vol. 223(2), pages 461-472.
    6. Guang Li & Paat Rusmevichientong & Huseyin Topaloglu, 2015. "The d -Level Nested Logit Model: Assortment and Price Optimization Problems," Operations Research, INFORMS, vol. 63(2), pages 325-342, April.
    7. Jian Jin & Ying Liu & Ping Ji & Hongguang Liu, 2016. "Understanding big consumer opinion data for market-driven product design," International Journal of Production Research, Taylor & Francis Journals, vol. 54(10), pages 3019-3041, May.
    8. Lei Zhang & Xuening Chu & Deyi Xue, 2019. "Identification of the to-be-improved product features based on online reviews for product redesign," International Journal of Production Research, Taylor & Francis Journals, vol. 57(8), pages 2464-2479, April.
    9. Alexandre Belloni & Robert Freund & Matthew Selove & Duncan Simester, 2008. "Optimizing Product Line Designs: Efficient Methods and Comparisons," Management Science, INFORMS, vol. 54(9), pages 1544-1552, September.
    10. Wallace J. Hopp & Xiaowei Xu, 2005. "Product Line Selection and Pricing with Modularity in Design," Manufacturing & Service Operations Management, INFORMS, vol. 7(3), pages 172-187, August.
    11. Vithayathil, Joseph & Dadgar, Majid & Osiri, J. Kalu, 2020. "Social media use and consumer shopping preferences," International Journal of Information Management, Elsevier, vol. 54(C).
    12. Jeong, Byeongki & Yoon, Janghyeok & Lee, Jae-Min, 2019. "Social media mining for product planning: A product opportunity mining approach based on topic modeling and sentiment analysis," International Journal of Information Management, Elsevier, vol. 48(C), pages 280-290.
    13. Seo, Wonchul & Yoon, Janghyeok & Park, Hyunseok & Coh, Byoung-youl & Lee, Jae-Min & Kwon, Oh-Jin, 2016. "Product opportunity identification based on internal capabilities using text mining and association rule mining," Technological Forecasting and Social Change, Elsevier, vol. 105(C), pages 94-104.
    14. Xinjun Lai & Qixiang Zhang & Qingxin Chen & Yunbao Huang & Ning Mao & Jianjun Liu, 2019. "The analytics of product-design requirements using dynamic internet data: application to Chinese smartphone market," International Journal of Production Research, Taylor & Francis Journals, vol. 57(18), pages 5660-5684, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dimitris Bertsimas & Velibor V. Mišić, 2019. "Exact First-Choice Product Line Optimization," Operations Research, INFORMS, vol. 67(3), pages 651-670, May.
    2. Daria Dzyabura & Srikanth Jagabathula, 2018. "Offline Assortment Optimization in the Presence of an Online Channel," Management Science, INFORMS, vol. 64(6), pages 2767-2786, June.
    3. Kameng Nip & Zhenbo Wang & Zizhuo Wang, 2021. "Assortment Optimization under a Single Transition Choice Model," Production and Operations Management, Production and Operations Management Society, vol. 30(7), pages 2122-2142, July.
    4. Rui Chen & Hai Jiang, 2020. "Capacitated assortment and price optimization under the nested logit model," Journal of Global Optimization, Springer, vol. 77(4), pages 895-918, August.
    5. Shipra Agrawal & Vashist Avadhanula & Vineet Goyal & Assaf Zeevi, 2019. "MNL-Bandit: A Dynamic Learning Approach to Assortment Selection," Operations Research, INFORMS, vol. 67(5), pages 1453-1485, September.
    6. Ali Aouad & Vivek Farias & Retsef Levi, 2021. "Assortment Optimization Under Consider-Then-Choose Choice Models," Management Science, INFORMS, vol. 67(6), pages 3368-3386, June.
    7. Ruxian Wang, 2018. "When Prospect Theory Meets Consumer Choice Models: Assortment and Pricing Management with Reference Prices," Manufacturing & Service Operations Management, INFORMS, vol. 20(3), pages 583-600, July.
    8. Ali Aouad & Danny Segev, 2021. "Display Optimization for Vertically Differentiated Locations Under Multinomial Logit Preferences," Management Science, INFORMS, vol. 67(6), pages 3519-3550, June.
    9. Ruxian Wang & Ozge Sahin, 2018. "The Impact of Consumer Search Cost on Assortment Planning and Pricing," Management Science, INFORMS, vol. 64(8), pages 3649-3666, August.
    10. Meng Qi & Ho‐Yin Mak & Zuo‐Jun Max Shen, 2020. "Data‐driven research in retail operations—A review," Naval Research Logistics (NRL), John Wiley & Sons, vol. 67(8), pages 595-616, December.
    11. Jacob B. Feldman & Huseyin Topaloglu, 2017. "Revenue Management Under the Markov Chain Choice Model," Operations Research, INFORMS, vol. 65(5), pages 1322-1342, October.
    12. Ali Aouad & Retsef Levi & Danny Segev, 2019. "Approximation Algorithms for Dynamic Assortment Optimization Models," Mathematics of Operations Research, INFORMS, vol. 44(2), pages 487-511, May.
    13. Hongmin Li & Scott Webster & Gwangjae Yu, 2020. "Product Design Under Multinomial Logit Choices: Optimization of Quality and Prices in an Evolving Product Line," Manufacturing & Service Operations Management, INFORMS, vol. 22(5), pages 1011-1025, September.
    14. Strauss, Arne K. & Klein, Robert & Steinhardt, Claudius, 2018. "A review of choice-based revenue management: Theory and methods," European Journal of Operational Research, Elsevier, vol. 271(2), pages 375-387.
    15. Xi Chen & Chao Shi & Yining Wang & Yuan Zhou, 2021. "Dynamic Assortment Planning Under Nested Logit Models," Production and Operations Management, Production and Operations Management Society, vol. 30(1), pages 85-102, January.
    16. Flores, Alvaro & Berbeglia, Gerardo & Van Hentenryck, Pascal, 2019. "Assortment optimization under the Sequential Multinomial Logit Model," European Journal of Operational Research, Elsevier, vol. 273(3), pages 1052-1064.
    17. Guang Li & Paat Rusmevichientong & Huseyin Topaloglu, 2015. "The d -Level Nested Logit Model: Assortment and Price Optimization Problems," Operations Research, INFORMS, vol. 63(2), pages 325-342, April.
    18. Zhenzhen Yan & Karthik Natarajan & Chung Piaw Teo & Cong Cheng, 2022. "A Representative Consumer Model in Data-Driven Multiproduct Pricing Optimization," Management Science, INFORMS, vol. 68(8), pages 5798-5827, August.
    19. Laurent Alfandari & Alborz Hassanzadeh & Ivana Ljubić, 2021. "An Exact Method for Assortment Optimization under the Nested Logit Model," Working Papers hal-02463159, HAL.
    20. Antoine Désir & Vineet Goyal & Danny Segev & Chun Ye, 2020. "Constrained Assortment Optimization Under the Markov Chain–based Choice Model," Management Science, INFORMS, vol. 66(2), pages 698-721, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:joinma:v:34:y:2023:i:4:d:10.1007_s10845-021-01891-z. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.