IDEAS home Printed from https://ideas.repec.org/a/spr/joinma/v28y2017i7d10.1007_s10845-016-1202-5.html
   My bibliography  Save this article

Kano integrated robust design approach for aesthetical product design: a case study of a car profile

Author

Listed:
  • H. C. Yadav

    (Indian Veterinary Research Institute)

  • Rajeev Jain

    (Kalaniketan Polytechnic College)

  • A. R. Singh

    (National Institute of Technology)

  • P. K. Mishra

    (Motilal Nehru National Institute of Technology)

Abstract

Visual shape parameters and aesthetic aspects of a product are one of the crucial factors for the success of a product in the market. The type and the value of the shape parameters plays an important role in visual appearance of a product and designers tends to be critical while deciding these parameters. The aesthetic aspect of a product has been matter of concern for researchers with its electromechanical design. The Kano model has been found to be a useful tool to establish the relationship between performance criteria and customer satisfaction. To achieve the desired customer satisfaction weight of each product criteria is determined by using Kano model. This study presents an integrative design approach combining the Kano model, Taguchi method and grey relation analysis to obtain the optimal combination of shape parameters and aesthetic aspects. Prioritized criteria of aesthetic attributes have been abstracted through proposed methodology. A case study has been presented to evolve a profile of a car.

Suggested Citation

  • H. C. Yadav & Rajeev Jain & A. R. Singh & P. K. Mishra, 2017. "Kano integrated robust design approach for aesthetical product design: a case study of a car profile," Journal of Intelligent Manufacturing, Springer, vol. 28(7), pages 1709-1727, October.
    • Handle: RePEc:spr:joinma:v:28:y:2017:i:7:d:10.1007_s10845-016-1202-5
    DOI: 10.1007/s10845-016-1202-5
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10845-016-1202-5
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10845-016-1202-5?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Lai, Hsin-Hsi & Lin, Yang-Cheng & Yeh, Chung-Hsing & Wei, Chien-Hung, 2006. "User-oriented design for the optimal combination on product design," International Journal of Production Economics, Elsevier, vol. 100(2), pages 253-267, April.
    2. Partovi, Fariborz Y., 2007. "An analytical model of process choice in the chemical industry," International Journal of Production Economics, Elsevier, vol. 105(1), pages 213-227, January.
    3. Nearchou, Andreas C., 2006. "Meta-heuristics from nature for the loop layout design problem," International Journal of Production Economics, Elsevier, vol. 101(2), pages 312-328, June.
    4. Korpela, Jukka & Lehmusvaara, Antti & Nisonen, Jukka, 2007. "Warehouse operator selection by combining AHP and DEA methodologies," International Journal of Production Economics, Elsevier, vol. 108(1-2), pages 135-142, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lee, Ching-Hung & Li, Li & Li, Fan & Chen, Chun-Hsien, 2022. "Requirement-driven evolution and strategy-enabled service design for new customized quick-response product order fulfillment process," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    2. Ming-Tsang Lu & Hsi-Peng Lu & Chiao-Shan Chen, 2022. "Exploring the Key Priority Development Projects of Smart Transportation for Sustainability: Using Kano Model," Sustainability, MDPI, vol. 14(15), pages 1-19, July.
    3. Aijun Liu & Qiuyun Zhu & Xiaohui Ji & Hui Lu & Sang-Bing Tsai, 2018. "Novel Method for Perceiving Key Requirements of Customer Collaboration Low-Carbon Product Design," IJERPH, MDPI, vol. 15(7), pages 1-32, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chen, Chun-Chih & Chuang, Ming-Chuen, 2008. "Integrating the Kano model into a robust design approach to enhance customer satisfaction with product design," International Journal of Production Economics, Elsevier, vol. 114(2), pages 667-681, August.
    2. Ho, William & Ma, Xin, 2018. "The state-of-the-art integrations and applications of the analytic hierarchy process," European Journal of Operational Research, Elsevier, vol. 267(2), pages 399-414.
    3. Yang, Ching-Chow & Chen, Shun-Hsing & Shiau, Jiun-Yan, 2007. "A DFX and concurrent engineering model for the establishment of a new department in a university," International Journal of Production Economics, Elsevier, vol. 107(1), pages 179-189, May.
    4. Hungerländer, Philipp & Anjos, Miguel F., 2015. "A semidefinite optimization-based approach for global optimization of multi-row facility layout," European Journal of Operational Research, Elsevier, vol. 245(1), pages 46-61.
    5. Amy H. I. Lee & Chun Yu Lin & He-Yau Kang & Wen Hsin Lee, 2012. "An Integrated Performance Evaluation Model for the Photovoltaics Industry," Energies, MDPI, vol. 5(4), pages 1-21, April.
    6. Lin, Rong-Ho, 2012. "An integrated model for supplier selection under a fuzzy situation," International Journal of Production Economics, Elsevier, vol. 138(1), pages 55-61.
    7. Loske, Dominic & Klumpp, Matthias, 2021. "Human-AI collaboration in route planning: An empirical efficiency-based analysis in retail logistics," International Journal of Production Economics, Elsevier, vol. 241(C).
    8. Gautam, Naveen & Singh, Nanua, 2008. "Lean product development: Maximizing the customer perceived value through design change (redesign)," International Journal of Production Economics, Elsevier, vol. 114(1), pages 313-332, July.
    9. Mohammad Ehsanifar & David A. Wood & Arezoo Babaie, 2021. "UTASTAR method and its application in multi-criteria warehouse location selection," Operations Management Research, Springer, vol. 14(1), pages 202-215, June.
    10. Asadabadi, Mehdi Rajabi, 2017. "A customer based supplier selection process that combines quality function deployment, the analytic network process and a Markov chain," European Journal of Operational Research, Elsevier, vol. 263(3), pages 1049-1062.
    11. Fritz, M. & Canavari, M., 2008. "Management of Perceived Risks in E-Business for Efficient Food Supply Network Management: The Case of Trust," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 43, March.
    12. Lai, Po‐Lin & Potter, Andrew & Beynon, Malcolm & Beresford, Anthony, 2015. "Evaluating the efficiency performance of airports using an integrated AHP/DEA-AR technique," Transport Policy, Elsevier, vol. 42(C), pages 75-85.
    13. Chuleeporn Kusoncum & Kanchana Sethanan & Richard F. Hartl & Thitipong Jamrus, 2022. "Modified differential evolution and heuristic algorithms for dump tippler machine allocation in a typical sugar mill in Thailand," Operational Research, Springer, vol. 22(5), pages 5863-5895, November.
    14. Seyed Saeed Hosseinian & Hamidreza Navidi & Abas Hajfathaliha, 2012. "A New Linear Programming Method for Weights Generation and Group Decision Making in the Analytic Hierarchy Process," Group Decision and Negotiation, Springer, vol. 21(3), pages 233-254, May.
    15. Lin, Ming-Ian & Lee, Yuan-Duen & Ho, Tsai-Neng, 2011. "Applying integrated DEA/AHP to evaluate the economic performance of local governments in China," European Journal of Operational Research, Elsevier, vol. 209(2), pages 129-140, March.
    16. Mustafa Kemal Yilmaz & Ali Osman Kusakci & Ekrem Tatoglu & Orkun Icten & Feyzullah Yetgin, 2019. "Performance Evaluation of Real Estate Investment Trusts using a Hybridized Interval Type-2 Fuzzy AHP-DEA Approach: The Case of Borsa Istanbul," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 18(06), pages 1785-1820, November.
    17. Nearchou, Andreas C., 2011. "Maximizing production rate and workload smoothing in assembly lines using particle swarm optimization," International Journal of Production Economics, Elsevier, vol. 129(2), pages 242-250, February.
    18. Liu, Jiawen & Gong, Yeming (Yale) & Zhu, Joe & Zhang, Jinlong, 2018. "A DEA-based approach for competitive environment analysis in global operations strategies," International Journal of Production Economics, Elsevier, vol. 203(C), pages 110-123.
    19. Chaiya Chomchalao & Sasitorn Kaewman & Rapeepan Pitakaso & Kanchana Sethanan, 2018. "An Algorithm to Manage Transportation Logistics That Considers Sabotage Risk," Administrative Sciences, MDPI, vol. 8(3), pages 1-17, July.
    20. Shwetank Avikal & Rohit Singh & Rashmi Rashmi, 2020. "QFD and Fuzzy Kano model based approach for classification of aesthetic attributes of SUV car profile," Journal of Intelligent Manufacturing, Springer, vol. 31(2), pages 271-284, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:joinma:v:28:y:2017:i:7:d:10.1007_s10845-016-1202-5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.