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Metaverse through the integrated theoretical lenses of task technology fit theory, social capital theory, and social cognitive theory: the case of SMEs

Author

Listed:
  • Shavneet Sharma

    (The University of the South Pacific)

  • Gurmeet Singh

    (The University of the South Pacific)

  • Weng Marc Lim

    (Sunway University Business School, Sunway University
    Swinburne University of Technology
    Swinburne University of Technology)

  • Asif Ali

    (Central University of Jammu)

  • Rabinder Singh

    (Central University of Jammu)

Abstract

The rapid evolution of technology and the business landscape has introduced the Metaverse, a virtual realm with immense potential for transforming communication and collaboration. The pandemic accelerated the shift to online channels, making the Metaverse a crucial investment for businesses in the digital age. However, there remains a lack of understanding regarding how small and medium enterprises (SMEs) perceive the Metaverse. This study aims to bridge this gap by investigating the factors driving Metaverse adoption, using task-technology fit theory, social capital theory, and social cognitive theory. By analyzing data from 264 SMEs in Fiji, it was revealed that task-technology compatibility and social factors significantly influence the intention to adopt the Metaverse. Additionally, self-efficacy is critical in determining the performance outcomes associated with eventual adoption. These findings offer valuable insights for SMEs, policymakers, and platform developers in the post-pandemic landscape. Additionally, they support inclusive growth and partnerships for small island developing states like Fiji, contributing to the United Nations’ Sustainable Development Goals.

Suggested Citation

  • Shavneet Sharma & Gurmeet Singh & Weng Marc Lim & Asif Ali & Rabinder Singh, 2025. "Metaverse through the integrated theoretical lenses of task technology fit theory, social capital theory, and social cognitive theory: the case of SMEs," Journal of Innovation and Entrepreneurship, Springer, vol. 14(1), pages 1-22, December.
    • Handle: RePEc:spr:joiaen:v:14:y:2025:i:1:d:10.1186_s13731-024-00445-w
    DOI: 10.1186/s13731-024-00445-w
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