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Communication and innovation in the performance of weaving and pottery crafts in Gojjam, Ethiopia

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Listed:
  • Wondifraw Mihret Dessie

    (Debre Markos University)

  • Gojjam Ademe Mengistu

    (Debre Markos University)

  • Tigist Abera Mulualem

    (Debre Markos University)

Abstract

Competitive organizations harness information and knowledge sharing undertakings to take risks and break customary routines. This study investigates craftspeople’s communication practices and innovation implementation towards improving business performance. Cross-sectional survey research design was employed to describe and see the association of communication and innovation with business performance. Data were collected from a sample of 326 craftspeople through structured questionnaire and field observation. Both descriptive and Structural Equation Modeling (SEM) statistics were mainly used to analyze data. Findings revealed that communication practices vital for craftspeople to be innovative and integrate them with clients were negligible. The communication flaws in turn resulted in stagnant and in-house limited trifling inventiveness in craft industries. Moreover, reflexivity, frequency of communication on creativity, product and market innovation were significantly associated with craftspeople’s performance. Hence, it is recommended to arrange training and experience sharing schemes for craftspeople to enhance their communication and innovation skills thereby improve performance.

Suggested Citation

  • Wondifraw Mihret Dessie & Gojjam Ademe Mengistu & Tigist Abera Mulualem, 2022. "Communication and innovation in the performance of weaving and pottery crafts in Gojjam, Ethiopia," Journal of Innovation and Entrepreneurship, Springer, vol. 11(1), pages 1-22, December.
    • Handle: RePEc:spr:joiaen:v:11:y:2022:i:1:d:10.1186_s13731-022-00204-9
    DOI: 10.1186/s13731-022-00204-9
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    References listed on IDEAS

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    1. Rung-Tai Lin & Chun-Liang Chen, 2012. "A Discourse on the Construction of a Service Innovation Model: Focus on the Cultural and Creative Industry Park," Chapters, in: Princely Ifinedo (ed.), E-Business - Applications and Global Acceptance, IntechOpen.
    2. Thomas Tufte & Paolo Mefalopulos, 2009. "Participatory Communication : A Practical Guide," World Bank Publications - Books, The World Bank Group, number 5940.
    3. Gunday, Gurhan & Ulusoy, Gunduz & Kilic, Kemal & Alpkan, Lutfihak, 2011. "Effects of innovation types on firm performance," International Journal of Production Economics, Elsevier, vol. 133(2), pages 662-676, October.
    4. Hsiu-Fen Lin, 2007. "Knowledge sharing and firm innovation capability: an empirical study," International Journal of Manpower, Emerald Group Publishing, vol. 28(1), pages 315 - 332, April.
    5. Arega Shumetie & Wondifraw Mihret, 2020. "Effect of creativity and innovation based training on small enterprises' performance: evidence from Ethiopia," International Journal of Innovation and Sustainable Development, Inderscience Enterprises Ltd, vol. 14(4), pages 375-396.
    6. Hsiu‐Fen Lin, 2007. "Knowledge sharing and firm innovation capability: an empirical study," International Journal of Manpower, Emerald Group Publishing Limited, vol. 28(3/4), pages 315-332, June.
    7. Tatyana V. Evsukova & Evgeniya V. Kotelnikova & Nadejda V. Evdokimova & Tatyana M. Germasheva, 2017. "Scientific Innovation and its Representation in Discourse," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 319-336.
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    Cited by:

    1. Samuel Godadaw Ayinaddis, 2023. "The effect of innovation orientation on firm performance: evidence from micro and small manufacturing firms in selected towns of Awi Zone, Ethiopia," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-19, December.
    2. Samuel Godadaw Ayinaddis, 2022. "Exploring firm-specific deterrents of innovation in micro and small enterprises in Ethiopia," Journal of Innovation and Entrepreneurship, Springer, vol. 11(1), pages 1-13, December.

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