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What, Why and How ‘Shared Goals’ Are Important in Academic Research? What Is There for Marketing Scholars?

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  • Sudhir Rana

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  • Sudhir Rana, 2024. "What, Why and How ‘Shared Goals’ Are Important in Academic Research? What Is There for Marketing Scholars?," FIIB Business Review, , vol. 13(3), pages 283-285, May.
    • Handle: RePEc:sae:fbbsrw:v:13:y:2024:i:3:p:283-285
    DOI: 10.1177/23197145241247591
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    1. Benedict G. C. Dellaert, 2019. "The consumer production journey: marketing to consumers as co-producers in the sharing economy," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 238-254, March.
    2. Minghui Xu & Xin Li, 2022. "The interplay between e-tailer information sharing and supplier cause marketing," International Journal of Production Research, Taylor & Francis Journals, vol. 60(12), pages 3863-3878, June.
    3. Dhruv Grewal & John Hulland & Praveen K. Kopalle & Elena Karahanna, 2020. "The future of technology and marketing: a multidisciplinary perspective," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 1-8, January.
    4. Govindan, Kannan, 2024. "Unlocking the potential of quality as a core marketing strategy in remanufactured circular products: A machine learning enabled multi-theoretical perspective," International Journal of Production Economics, Elsevier, vol. 269(C).
    5. Gordon Liu & Wai-Wai Ko, 2011. "An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives," Journal of Business Ethics, Springer, vol. 100(2), pages 253-281, May.
    6. Lim, Weng Marc, 2020. "The sharing economy: A marketing perspective," Australasian marketing journal, Elsevier, vol. 28(3), pages 4-13.
    7. Petit, Olivia & Velasco, Carlos & Spence, Charles, 2019. "Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience," Journal of Interactive Marketing, Elsevier, vol. 45(C), pages 42-61.
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