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Preaching to the choir? Heterogeneous responses to environmental images

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  • Robert W. Turner

    (Colgate University)

Abstract

This research brief provides further evidence about an issue suggested in recent papers: whether exposure to environmental images (with and without accompanying text) has a larger effect on those who are not already strongly pro-environmental. Said another way, does preaching to the choir have less of an impact than preaching to others? Responses to surveys about pollution and waste used in three previous papers are reexamined. Results suggest that treatment effects are indeed smaller for “choir” members, though not every result is consistent with the hypothesis. The conclusion is that this issue deserves further study. Although the research brief is mostly empirical in nature, it also offers some thoughts about why “preaching” might have less impact on the “choir” than on others.

Suggested Citation

  • Robert W. Turner, 2023. "Preaching to the choir? Heterogeneous responses to environmental images," Journal of Environmental Studies and Sciences, Springer;Association of Environmental Studies and Sciences, vol. 13(1), pages 207-212, March.
    • Handle: RePEc:spr:jenvss:v:13:y:2023:i:1:d:10.1007_s13412-022-00801-w
    DOI: 10.1007/s13412-022-00801-w
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    References listed on IDEAS

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    1. Jeffrey M Wooldridge, 2010. "Econometric Analysis of Cross Section and Panel Data," MIT Press Books, The MIT Press, edition 2, volume 1, number 0262232588, April.
    2. Tu, Meng & Zhang, Bing & Xu, Jianhua & Lu, Fangwen, 2020. "Mass media, information and demand for environmental quality: Evidence from the “Under the Dome”," Journal of Development Economics, Elsevier, vol. 143(C).
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