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Exploring the consumption of charity-linked products

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  • João Proença
  • Inês Pereira

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  • João Proença & Inês Pereira, 2008. "Exploring the consumption of charity-linked products," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 5(1), pages 53-69, June.
    • Handle: RePEc:spr:irpnmk:v:5:y:2008:i:1:p:53-69
    DOI: 10.1007/s12208-008-0007-4
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    References listed on IDEAS

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    1. Babin, Barry J & Darden, William R & Griffin, Mitch, 1994. "Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 644-656, March.
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    3. Sharma, Arun & Levy, Michael, 2003. "Salespeople's affect toward customers: Why should it be important for retailers?," Journal of Business Research, Elsevier, vol. 56(7), pages 523-528, July.
    4. Bearden, William O & Etzel, Michael J, 1982. "Reference Group Influence on Product and Brand Purchase Decisions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 183-194, September.
    5. Chebat, Jean-Charles & Michon, Richard, 2003. "Impact of ambient odors on mall shoppers' emotions, cognition, and spending: A test of competitive causal theories," Journal of Business Research, Elsevier, vol. 56(7), pages 529-539, July.
    6. Johnson, Julie T. & Barksdale, Hiram Jr. & Boles, James S., 2003. "Factors associated with customer willingness to refer leads to salespeople," Journal of Business Research, Elsevier, vol. 56(4), pages 257-263, April.
    7. Burnkrant, Robert E & Cousineau, Alain, 1975. "Informational and Normative Social Influence in Buyer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(3), pages 206-215, December.
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    Cited by:

    1. Sandra Stötzer & Katharina Kaltenbrunner, 2024. "Back to the roots of cause-related marketing – A systematic literature review of cooperation motives," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 21(3), pages 713-734, September.

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