IDEAS home Printed from https://ideas.repec.org/a/spr/irpnmk/v20y2023i3d10.1007_s12208-023-00368-4.html
   My bibliography  Save this article

Social marketing’s relevance in helping the United Nations attain its SDGs

Author

Listed:
  • Walter Wymer

    (University of Lethbridge)

Abstract

The ability of social marketing to be helpful in supporting attainment of the U.N.’s SDGs is discussed. There are many barriers in the socio-political strata within and between nations opposing efforts to achieve the SDGs, most concerning a protection of self-interests rather than working towards the common good. The practical reality is that the attainment of a more sustainable, equitable, and kind world requires a world governing body that removes the ability of the powerful to protect their self-interests at the expense of improving the general welfare of all. Hence, restructuring the U.N. is argued to be a necessary precondition before attainment of the SDGs is possible. The conclusion is that social marketing should first be used to help restructure the U.N. before focusing on attaining the SDGs. This view does nothing to diminish the importance of the SDGs, but rather acknowledges the need to remove opposition to SDG attainment prior to their pursuit.

Suggested Citation

  • Walter Wymer, 2023. "Social marketing’s relevance in helping the United Nations attain its SDGs," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(3), pages 529-541, September.
  • Handle: RePEc:spr:irpnmk:v:20:y:2023:i:3:d:10.1007_s12208-023-00368-4
    DOI: 10.1007/s12208-023-00368-4
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s12208-023-00368-4
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    File URL: https://libkey.io/10.1007/s12208-023-00368-4?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Landon Schnabel, 2016. "Religion and Gender Equality Worldwide: A Country-Level Analysis," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 129(2), pages 893-907, November.
    2. Kangas, Olli E., 1997. "Self-interest and the common good: The impact of norms, selfishness and context in social policy opinions," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 26(5), pages 475-494.
    3. Wymer, Walter, 2010. "Rethinking the boundaries of social marketing: Activism or advertising?," Journal of Business Research, Elsevier, vol. 63(2), pages 99-103, February.
    4. Grant Savage & Michele Bunn & Barbara Gray & Qian Xiao & Sijun Wang & Elizabeth Wilson & Eric Williams, 2010. "Stakeholder Collaboration: Implications for Stakeholder Theory and Practice," Journal of Business Ethics, Springer, vol. 96(1), pages 21-26, August.
    5. Prantl, Jochen, 2005. "Informal Groups of States and the UN Security Council," International Organization, Cambridge University Press, vol. 59(3), pages 559-592, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Cayetano Medina-Molina & Noemí Pérez-Macías & Sierra Rey-Tienda, 2024. "Strategies for urban cycling: an analysis through generalized analytic induction," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 21(4), pages 963-997, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Walter Wymer, 2021. "Addressing complex social problems with a multi-environmental stakeholder coalition," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(3), pages 403-418, September.
    2. Bach Quang Ho & Yuki Inoue, 2020. "Driving Network Externalities in Education for Sustainable Development," Sustainability, MDPI, vol. 12(20), pages 1-16, October.
    3. Guo, Jing & Gilbert, Neil, 2014. "Public attitudes toward government responsibility for child care: The impact of individual characteristics and welfare regimes," Children and Youth Services Review, Elsevier, vol. 44(C), pages 82-89.
    4. Bastian, Bob & Zucchella, Antonella, 2023. "Nascent entrepreneurs during start-up competitions: Between beauty contests and co-created problematization," Journal of Business Venturing Insights, Elsevier, vol. 20(C).
    5. Marco Faravelli, 2005. "Looking for Agreement: an Experiment on Distributive Justice," Working Papers 92, University of Milano-Bicocca, Department of Economics, revised Oct 2005.
    6. Gevers, J.M.P. & Gelissen, J.P.T.M. & Arts, W.A. & Muffels, R.J.A., 1999. "Public health care in balance : Exploring popular support for health care systems in the European Union," WORC Paper 99.12.04, Tilburg University, Work and Organization Research Centre.
    7. Yasanur Kayikci & Yigit Kazancoglu & Nazlican Gozacan‐Chase & Cisem Lafci, 2022. "Analyzing the drivers of smart sustainable circular supply chain for sustainable development goals through stakeholder theory," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3335-3353, November.
    8. Yáñez-Valdés, Claudia & Guerrero, Maribel & Barros-Celume, Sebastián & Ibáñez, María J., 2023. "Winds of change due to global lockdowns: Refreshing digital social entrepreneurship research paradigm," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    9. Afrifa, Godfred Adjapong & Tingbani, Ishmael & Yamoah, Fred & Appiah, Gloria, 2020. "Innovation input, governance and climate change: Evidence from emerging countries," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    10. Paula Bajdor, 2013. "Cause Related Marketing As One Of The Sustainable Marketing’S Dimensions – The Essence And Practical Examples," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 7(1), pages 89-100, June.
    11. Pereira, Vijay & Tuffour, James & Patnaik, Swetketu & Temouri, Yama & Malik, Ashish & Singh, Sanjay Kumar, 2021. "The quest for CSR: Mapping responsible and irresponsible practices in an intra-organizational context in Ghana’s gold mining industry," Journal of Business Research, Elsevier, vol. 135(C), pages 268-281.
    12. Madeleine Hosli & Rebecca Moody & Bryan O’Donovan & Serguei Kaniovski & Anna Little, 2011. "Squaring the circle? Collective and distributive effects of United Nations Security Council reform," The Review of International Organizations, Springer, vol. 6(2), pages 163-187, July.
    13. Lea Fobbe, 2020. "Analysing Organisational Collaboration Practices for Sustainability," Sustainability, MDPI, vol. 12(6), pages 1-21, March.
    14. Oliver Westerwinter & Kenneth W. Abbott & Thomas Biersteker, 2021. "Informal governance in world politics," The Review of International Organizations, Springer, vol. 16(1), pages 1-27, January.
    15. Jaehong Park & Jihyeon Lee & Sang-Joon Kim, 2020. "Robust Collective Impact: How Can a Company Make Collective Impact Sustainable in a Long Run?," Sustainability, MDPI, vol. 12(11), pages 1-12, June.
    16. Bublitz, Melissa G. & Peracchio, Laura A., 2015. "Applying industry practices to promote healthy foods: An exploration of positive marketing outcomes," Journal of Business Research, Elsevier, vol. 68(12), pages 2484-2493.
    17. repec:aia:ginidp:dp33 is not listed on IDEAS
    18. Ahmić Azra, 2022. "Strategic Sustainability Orientation Influence on Organizational Resilience: Moderating Effect of Firm Size," Business Systems Research, Sciendo, vol. 13(1), pages 169-191, June.
    19. Diego F. Uribe & Isabel Ortiz-Marcos & Ángel Uruburu, 2018. "What Is Going on with Stakeholder Theory in Project Management Literature? A Symbiotic Relationship for Sustainability," Sustainability, MDPI, vol. 10(4), pages 1-23, April.
    20. Barbara Bechter & Bernd Brandl & Gerhard Schwarz, 2009. "Determinanten der Einstellung zu wirtschaftspolitischen Maßnahmen," WIFO Studies, WIFO, number 37321, August.
    21. Ching‐Hsun Chang, 2019. "Do green motives influence green product innovation? The mediating role of green value co‐creation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(2), pages 330-340, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:irpnmk:v:20:y:2023:i:3:d:10.1007_s12208-023-00368-4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.