Addressing complex social problems with a multi-environmental stakeholder coalition
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DOI: 10.1007/s12208-021-00279-2
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- Shiwangi Singh & Sanjay Dhir, 2019. "Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(2), pages 335-347, December.
- Tatiana Levit & Magdalena Cismaru, 2020. "Marketing social marketing theory to practitioners," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 17(2), pages 237-252, June.
- Rodrigo Lozano, 2013. "Are Companies Planning their Organisational Changes for Corporate Sustainability? An Analysis of Three Case Studies on Resistance to Change and their Strategies to Overcome it," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(5), pages 275-295, September.
- Wymer, Walter, 2010. "Rethinking the boundaries of social marketing: Activism or advertising?," Journal of Business Research, Elsevier, vol. 63(2), pages 99-103, February.
- Grant Savage & Michele Bunn & Barbara Gray & Qian Xiao & Sijun Wang & Elizabeth Wilson & Eric Williams, 2010. "Stakeholder Collaboration: Implications for Stakeholder Theory and Practice," Journal of Business Ethics, Springer, vol. 96(1), pages 21-26, August.
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- Luca Marrucci & Tiberio Daddi, 2022. "The contribution of the Eco‐Management and Audit Scheme to the environmental performance of manufacturing organisations," Business Strategy and the Environment, Wiley Blackwell, vol. 31(4), pages 1347-1357, May.
- Fernanda Rodrigues Siqueira & Carlos André Silva Müller & Fábio Rogério Morais, 2023. "Public marketing to face wicked problems: theoretical essay for conceptual model construction," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 477-489, June.
- Cayetano Medina-Molina & Noemí Pérez-Macías & Sierra Rey-Tienda, 2024. "Strategies for urban cycling: an analysis through generalized analytic induction," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 21(4), pages 963-997, December.
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Keywords
Social marketing; Systems; Upstream; Downstream; macro-social marketing;All these keywords.
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