Marketing social marketing theory to practitioners
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DOI: 10.1007/s12208-020-00245-4
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- Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
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- Walter Wymer, 2021. "Addressing complex social problems with a multi-environmental stakeholder coalition," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(3), pages 403-418, September.
- Arnet, Sandro & Nißen, Marcia & von Wangenheim, Florian, 2024. "Don’t be a hamster! Social appeals to curb panic buying at the point-of-sale," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
- Amanda Wuth & Magdalena Cismaru, 2021. "A Conceptual and Operational Review of the Negative Financial Health Terminology and Constructs," International Business Research, Canadian Center of Science and Education, vol. 14(4), pages 1-1, April.
- Beatriz Casais & João F. Proença, 2022. "The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(3), pages 623-647, September.
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Keywords
Social marketing; Research; Theory; Models; Practitioners;All these keywords.
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