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Improving the quality of empirical nonprofit research: the focal constructs and their measures

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  • Walter Wymer

    (University of Lethbridge)

Abstract

This paper discusses how researchers can improve the quality of their work, clarify the theoretical contributions of their work, and reduce the probability of having their journal submissions rejected. The main emphasis in this paper is on improving the quality of the theory construction (the theoretical contribution) of studies and the measurement of focal constructs.

Suggested Citation

  • Walter Wymer, 2017. "Improving the quality of empirical nonprofit research: the focal constructs and their measures," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(2), pages 137-148, June.
    • Handle: RePEc:spr:irpnmk:v:14:y:2017:i:2:d:10.1007_s12208-016-0169-4
    DOI: 10.1007/s12208-016-0169-4
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    References listed on IDEAS

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    1. Coltman, Tim & Devinney, Timothy M. & Midgley, David F. & Venaik, Sunil, 2008. "Formative versus reflective measurement models: Two applications of formative measurement," Journal of Business Research, Elsevier, vol. 61(12), pages 1250-1262, December.
    2. Napoli, Julie & Dickinson, Sonia J. & Beverland, Michael B. & Farrelly, Francis, 2014. "Measuring consumer-based brand authenticity," Journal of Business Research, Elsevier, vol. 67(6), pages 1090-1098.
    3. Walter Wymer, 2013. "The Influence of Marketing Scholarship’s Legacy on Nonprofit Marketing," IJFS, MDPI, vol. 1(3), pages 1-17, September.
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    Cited by:

    1. Walter Wymer, 2021. "Nonprofit marketing research: developing ideas for new studies," SN Business & Economics, Springer, vol. 1(7), pages 1-14, July.

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