IDEAS home Printed from https://ideas.repec.org/a/spr/irpnmk/v13y2016i3d10.1007_s12208-015-0147-2.html
   My bibliography  Save this article

Investigating website appearance and usability effects on student satisfaction with the website: a descriptive analysis in three countries

Author

Listed:
  • Luis Manuel Cerdá Suárez

    (Pontificia Universidad Católica de Valparaíso)

Abstract

As a consequence of the recent progress of virtual learning environments at universities, there are many theoretical and empirical studies focused on analyzing whether the website design or rather the personal characteristics of the students, are the most influential factors on their satisfaction. However, it is very important to differentiate the impact of these factors in order to improve the student satisfaction in the classroom. This paper deals with a topic relating Information and Communication Technologies (ICT) usage in Higher Education and particularly website design. An experiment was carried out based on a questionnaire to collect data and a factorial design for evaluating the relationship between website appearance and usability on student satisfaction. Besides, gender is considered as a moderator of this relationship with the aim of finding the best combination of the website design for each group of students. The total number of students in this experiment was 543 and the results here presented are part of an international research which involved institutions from Mexico, Portugal and Spain. In this paper a wide spatial representation of cross-sectional nature has been obtained, and it is concluded that website appearance and usability, as well as gender of the students, are very relevant on satisfaction in the learning process of the students. The main contribution of this paper is to show the usefulness of these results in several groups of students with very similar academic and professional circumstances worldwide.

Suggested Citation

  • Luis Manuel Cerdá Suárez, 2016. "Investigating website appearance and usability effects on student satisfaction with the website: a descriptive analysis in three countries," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(3), pages 223-238, October.
  • Handle: RePEc:spr:irpnmk:v:13:y:2016:i:3:d:10.1007_s12208-015-0147-2
    DOI: 10.1007/s12208-015-0147-2
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s12208-015-0147-2
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    File URL: https://libkey.io/10.1007/s12208-015-0147-2?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ledden, Lesley & Kalafatis, Stavros P. & Samouel, Phillip, 2007. "The relationship between personal values and perceived value of education," Journal of Business Research, Elsevier, vol. 60(9), pages 965-974, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kalafatis, Stavros P. & Ledden, Lesley & Riley, Debra & Singh, Jaywant, 2016. "The added value of brand alliances in higher education," Journal of Business Research, Elsevier, vol. 69(8), pages 3122-3132.
    2. Plewa, Carolin & Ho, Joanne & Conduit, Jodie & Karpen, Ingo O., 2016. "Reputation in higher education: A fuzzy set analysis of resource configurations," Journal of Business Research, Elsevier, vol. 69(8), pages 3087-3095.
    3. Untung Rahardja & Tanaporn Hongsuchon & Taqwa Hariguna & Athapol Ruangkanjanases, 2021. "Understanding Impact Sustainable Intention of S-Commerce Activities: The Role of Customer Experiences, Perceived Value, and Mediation of Relationship Quality," Sustainability, MDPI, vol. 13(20), pages 1-20, October.
    4. William Jen & Rungting Tu & Tim Lu, 2011. "Managing passenger behavioral intention: an integrated framework for service quality, satisfaction, perceived value, and switching barriers," Transportation, Springer, vol. 38(2), pages 321-342, March.
    5. Ying-Jiun Hsieh & Shu-Min Yang Lin & Lan-Ying Huang, 2021. "Sharing Leftover Food with Strangers via Social Media: A Value Perspective Based on Beliefs-Values-Behavior Framework," Sustainability, MDPI, vol. 13(14), pages 1-19, July.
    6. Aurora A. C. Teixeira & Rosa Portela Forte, 2017. "Prior education and entrepreneurial intentions: the differential impact of a wide range of fields of study," Review of Managerial Science, Springer, vol. 11(2), pages 353-394, March.
    7. Nina Petreska & Jana Prodanova & Ljupco Kocarev, 2023. "Should I Leave My Country? Higher Education Value Shaping Students’ Satisfaction and Brain Drain Intentions in Western Balkans," SAGE Open, , vol. 13(4), pages 21582440231, November.
    8. Dziewanowska , Katarzyna, 2018. "VALUE CO-CREATION STYLES IN HIGHER EDUCATION AND THEIR CONSEQUENCES. The Case of Poland," University of California at Berkeley, Center for Studies in Higher Education qt89c0m30t, Center for Studies in Higher Education, UC Berkeley.
    9. Luis Doña-Toledo & Teodoro Luque-Martínez & Salvador Barrio-García, 2017. "Antecedents and consequences of university perceived value, according to graduates: The moderating role of Higher Education involvement," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(4), pages 535-565, December.
    10. Chen, Shih-Chih & Lin, Chieh-Peng, 2019. "Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction," Technological Forecasting and Social Change, Elsevier, vol. 140(C), pages 22-32.
    11. Katarzyna Dziewanowska, 2016. "Experience in Brand Communities: The Case of Higher Education Institutions (Doswiadczenia we wspolnotach wokol marki w szkolnictwie wyzszym)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(58), pages 45-60.
    12. Juan Gabriel Martínez-Navalón & Vera Gelashvili & Felipe Debasa, 2019. "The Impact of Restaurant Social Media on Environmental Sustainability: An Empirical Study," Sustainability, MDPI, vol. 11(21), pages 1-24, November.
    13. Pham Ngoc Thuy & Le Nguyen Hau & Felicitas Evangelista, 2016. "Service value and switching barriers: a personal values perspective," The Service Industries Journal, Taylor & Francis Journals, vol. 36(3-4), pages 142-162, February.
    14. Marelby Amado & Alfredo Guzmán & Fernando Juarez, 2023. "Relationship between perceived value, student experience, and university reputation: structural equation modeling," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-13, December.
    15. Baek, Eunsoo & Oh, Ga-Eun (Grace), 2021. "Diverse values of fashion rental service and contamination concern of consumers," Journal of Business Research, Elsevier, vol. 123(C), pages 165-175.
    16. Cui, Yu & Li, Jingyi & Zhang, Yueyao, 2022. "The impacts of game experience and fanwork creation on game loyalty: Mediation effect of perceived value," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    17. Nora Mustonen & Heikki Karjaluoto & Chanaka Jayawardhena, 2016. "Customer Environmental Values and Their Contribution to Loyalty in Industrial Markets," Business Strategy and the Environment, Wiley Blackwell, vol. 25(7), pages 512-528, November.
    18. Ying-Kai Liao & Wann-Yih Wu & Thi-That Pham, 2020. "Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention," Sustainability, MDPI, vol. 12(18), pages 1-19, September.
    19. Ladhari, Riadh & Pons, Frank & Bressolles, Grégory & Zins, Michel, 2011. "Culture and personal values: How they influence perceived service quality," Journal of Business Research, Elsevier, vol. 64(9), pages 951-957, September.
    20. Nguyen, Bang & Yu, Xiaoyu & Melewar, T.C. & Hemsley-Brown, Jane, 2016. "Brand ambidexterity and commitment in higher education: An exploratory study," Journal of Business Research, Elsevier, vol. 69(8), pages 3105-3112.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:irpnmk:v:13:y:2016:i:3:d:10.1007_s12208-015-0147-2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.