IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i7p3980-d781317.html
   My bibliography  Save this article

A Study on the Tourism-Related Information Consumption Process of Tourists on Social Networking Sites

Author

Listed:
  • Soyoung An

    (Department of Sport Industry Studies, Yonsei University, 50 Yonsei-ro, Seodaemun-gu, Seoul 03722, Korea)

  • Weolho Kim

    (Department of Tourism Management, Gangneung-Wonju National University, 7 Jukheon-gil, Gangneung-si 26403, Korea)

  • Bongkoo Lee

    (Department of International Tourism Management, DongEui University, Jin-Gu, Busan 47340, Korea)

  • Jungho Suh

    (Department of Management, School of Business, The George Washington University, Funger Hall, 2201 G Street NW, Suite 3015, Washington, DC 20052, USA)

Abstract

The current study was conducted to examine the consumption process of tourists through the SIPS model as they experienced tourism-related information and products on social networking sites. Data was collected online from Koreans who have experience in using social networking sites, and a total of 479 responses were used for the data analysis. The statistical package for social sciences 23 and analysis of moment structures 23 were used to evaluate stability, consistency for the measurement items, and to perform structural equation modeling to test hypotheses. There were three main results that emerged from the study. First, three dimensions of sympathy (emotional sympathy, content sympathy, and sympathy for situations and publishers) were extracted. Second, among the dimensions of sympathy, only “content sympathy” showed a significant impact on identification while all dimensions of sympathy significantly affected tourism participation intention. It indicated that tourists are willing to participate in tourism activities immediately if they sympathize with the information obtained from social media without going through the identification process, which is the opposite result of what the SIPS model argued. Lastly, travel content production experience has been shown to have a moderating effect in the relationship between identification and tourism participation intention. The current study will contribute to understanding tourists’ consumption process of tourism-related information on social networking sites and to establish efficient marketing strategies.

Suggested Citation

  • Soyoung An & Weolho Kim & Bongkoo Lee & Jungho Suh, 2022. "A Study on the Tourism-Related Information Consumption Process of Tourists on Social Networking Sites," Sustainability, MDPI, vol. 14(7), pages 1-16, March.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:7:p:3980-:d:781317
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/7/3980/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/7/3980/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Fumihiko Isada & Yuriko Isada, 2014. "An Empirical Study of the International-Tourism Management by a Model of Consumer Behaviour," Proceedings of International Academic Conferences 0801214, International Institute of Social and Economic Sciences.
    2. Lin-Lin Xue & Ching-Cheng Shen & Alastair M. Morrison & Li-Wen Kuo, 2021. "Online Tourist Behavior of the Net Generation: An Empirical Analysis in Taiwan Based on the AISAS Model," Sustainability, MDPI, vol. 13(5), pages 1-19, March.
    3. Luo, Qiuju & Zhong, Dixi, 2015. "Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites," Tourism Management, Elsevier, vol. 46(C), pages 274-282.
    4. Escalas, Jennifer Edson & Stern, Barbara B, 2003. "Sympathy and Empathy: Emotional Responses to Advertising Dramas," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(4), pages 566-578, March.
    5. Marko Sarstedt & Christian M. Ringle & Joseph F. Hair, 2022. "Partial Least Squares Structural Equation Modeling," Springer Books, in: Christian Homburg & Martin Klarmann & Arnd Vomberg (ed.), Handbook of Market Research, pages 587-632, Springer.
    6. Mangold, W. Glynn & Faulds, David J., 2009. "Social media: The new hybrid element of the promotion mix," Business Horizons, Elsevier, vol. 52(4), pages 357-365, July.
    7. Xiang, Zheng & Gretzel, Ulrike, 2010. "Role of social media in online travel information search," Tourism Management, Elsevier, vol. 31(2), pages 179-188.
    8. Li, Kunlin & Chen, Yuhan & Zhang, Liyi, 2020. "Exploring the influence of online reviews and motivating factors on sales: A meta-analytic study and the moderating role of product category," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mirela-Catrinel Voicu & Adina Bărbulescu & Denisa Abrudan, 2022. "On a City Guide App Model," Sustainability, MDPI, vol. 14(23), pages 1-17, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mahan, Joseph E. & Seo, Won Jae & Jordan, Jeremy S. & Funk, Daniel, 2015. "Exploring the impact of social networking sites on running involvement, running behavior, and social life satisfaction," Sport Management Review, Elsevier, vol. 18(2), pages 182-192.
    2. Benjamin Appiah Osei & Ama Nyenkua Abenyin, 2016. "Applying the Engell–Kollat–Blackwell model in understanding international tourists’ use of social media for travel decision to Ghana," Information Technology & Tourism, Springer, vol. 16(3), pages 265-284, September.
    3. Dessart, Laurence & Pitardi, Valentina, 2019. "How stories generate consumer engagement: An exploratory study," Journal of Business Research, Elsevier, vol. 104(C), pages 183-195.
    4. Mylona Ifigeneia & Amanatidis Dimitrios & Stavrianea Aikaterini & Kamenidou Irene (Eirini) & Mamalis Spyridon, 2021. "Promoting Tourists’ Destinations in Greece with Social Media: The Case of Kimolos Island," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 347-361.
    5. Bosio, Birgit & Haselwanter, Stefanie & Ceipek, Michael, 2018. "The Utilization of Social Media Marketing in Destination Management Organizations," 6th International OFEL Conference on Governance, Management and Entrepreneurship. New Business Models and Institutional Entrepreneurs: Leading Disruptive Change (Dubrovnik, 2018), in: 6th International OFEL Conference on Governance, Management and Entrepreneurship. New Business Models and Institutional Entrepreneurs: Leading Disrupt, pages 249-268, Governance Research and Development Centre (CIRU), Zagreb.
    6. Mohammad Tipu Sultan & Farzana Sharmin & Alina Badulescu & Darie Gavrilut & Ke Xue, 2021. "Social Media-Based Content towards Image Formation: A New Approach to the Selection of Sustainable Destinations," Sustainability, MDPI, vol. 13(8), pages 1-22, April.
    7. Boštjan Brumen & Marjetka Rangus & Maja Turnšek Hancic & Tanja Lešnik Štuhec & Mitja Gorenak, 2017. "Slovenian Tourism Industry: E-Disabled," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 10(1), pages 19-26.
    8. Saeed M.Z.A. Tarabieh, 2017. "The Synergistic Impact of Social Media and Traditional Media on Purchase Decisions: The Mediating Role of Brand Loyalty," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 51-62.
    9. Sergey P. Kazakov & Marina D. Predvoditeleva, 2015. "How Travelers Use Online and Social Media Channels to Make Hotel Choice Decisions. A Comparative Study of Russian Federation and American Tourists’ Online Consumer Behavior," HSE Working papers WP BRP 44/MAN/2015, National Research University Higher School of Economics.
    10. Yongbo Sun & Jiayuan Xing, 2022. "The Impact of Social Media Information Sharing on the Green Purchase Intention among Generation Z," Sustainability, MDPI, vol. 14(11), pages 1-22, June.
    11. Olowofeso, Edamisan & Ale, Olatide Aarinola, 2021. "Effect of Social Media Tools on Service Delivery of Hospitality Businesses in Akure, Nigeria," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(10), pages 25-31, October.
    12. Mariani, Marcello M. & Di Felice, Marco & Mura, Matteo, 2016. "Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organizations," Tourism Management, Elsevier, vol. 54(C), pages 321-343.
    13. Ashish K. Rathore & Arpan K. Kar & P. Vigneswara Ilavarasan, 2017. "Social Media Analytics: Literature Review and Directions for Future Research," Decision Analysis, INFORMS, vol. 14(4), pages 229-249, December.
    14. Jahyun Goo & C. Derrick Huang & Chul Woo Yoo & Chulmo Koo, 2022. "Smart Tourism Technologies’ Ambidexterity: Balancing Tourist’s Worries and Novelty Seeking for Travel Satisfaction," Information Systems Frontiers, Springer, vol. 24(6), pages 2139-2158, December.
    15. Pooja Malhotra & Balwinder Singh, 2016. "Presence of banking in social media: Indian evidence," International Journal of Business Forecasting and Marketing Intelligence, Inderscience Enterprises Ltd, vol. 2(2), pages 117-127.
    16. Hajli, Nick & Wang, Yichuan & Tajvidi, Mina, 2018. "Travel envy on social networking sites," Annals of Tourism Research, Elsevier, vol. 73(C), pages 184-189.
    17. Hing Kai Chan & Ewelina Lacka & Rachel W.Y. Yee & Ming K. Lim, 2017. "The role of social media data in operations and production management," International Journal of Production Research, Taylor & Francis Journals, vol. 55(17), pages 5027-5036, September.
    18. F. J. Cristófol & Gorka Zamarreño Aramendia & Jordi de-San-Eugenio-Vela, 2020. "Effects of Social Media on Enotourism. Two Cases Study: Okanagan Valley (Canada) and Somontano (Spain)," Sustainability, MDPI, vol. 12(17), pages 1-19, August.
    19. Aydın, Bülent, 2016. "Sosyal Medyada Restoran İmajı: Tripadvisor Örneği [Restaurant Image in Social Media: The Case of Tripadvisor]," MPRA Paper 90143, University Library of Munich, Germany.
    20. Namho Chung & Inessa Tyan & Hee Chung Chung, 2017. "Social Support and Commitment within Social Networking Site in Tourism Experience," Sustainability, MDPI, vol. 9(11), pages 1-23, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:7:p:3980-:d:781317. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.