Household technology adoption in a global marketplace: Incorporating the role of espoused cultural values
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DOI: 10.1007/s10796-008-9099-y
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- Junzhao Ma & Qingyi Huang, 2015. "Does better Internet access lead to more adoption? A new empirical study using household relocation," Information Systems Frontiers, Springer, vol. 17(5), pages 1097-1110, October.
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- Anastasiou Kartas & Sigi Goode, 2012. "Use, perceived deterrence and the role of software piracy in video game console adoption," Information Systems Frontiers, Springer, vol. 14(2), pages 261-277, April.
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Keywords
Household technology adoption; Espoused culture; Belief structures; Intention; Consumer behavior;All these keywords.
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