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Usability evaluation of website using combined weighted method: fuzzy AHP and entropy approach

Author

Listed:
  • Renuka Nagpal

    (Amity University Uttar Pradesh)

  • Deepti Mehrotra

    (Amity University Uttar Pradesh)

  • Pradeep Kr. Bhatia

    (Guru Jambeshwar University of Science and Technology)

Abstract

The usability of the website is a topic of great interest for researchers. The fuzzy MCDM approaches are widely adapted to measure and rank the usability of the website. These measures incorporate human input towards website are subjective in nature. Along with these measures, design dimension and other support features that encourage the user to reach desired information in stipulated time are equally important and should be incorporated in the proposed metric. These functions are objective in nature and hence suitable mathematical model or formulae can be used to evaluate its crisp value. In this paper a novel metric is proposed integrating objective and subjective approach, evaluating usability using fuzzy AHP and entropy method respectively. The proposed metric can be considered more accurate and complete as it includes expert input, experience of end user, design dimension and support features.

Suggested Citation

  • Renuka Nagpal & Deepti Mehrotra & Pradeep Kr. Bhatia, 2016. "Usability evaluation of website using combined weighted method: fuzzy AHP and entropy approach," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 7(4), pages 408-417, December.
    • Handle: RePEc:spr:ijsaem:v:7:y:2016:i:4:d:10.1007_s13198-016-0462-y
    DOI: 10.1007/s13198-016-0462-y
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    References listed on IDEAS

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    1. Saaty, Thomas L., 1990. "How to make a decision: The analytic hierarchy process," European Journal of Operational Research, Elsevier, vol. 48(1), pages 9-26, September.
    2. Ersin Caglar & S. Ahmet Mentes, 2012. "The usability of university websites - a study on European University of Lefke," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 11(1), pages 22-40.
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    2. AbdulHafeez Muhammad & Ansar Siddique & Quadri Noorulhasan Naveed & Uzma Khaliq & Ali M. Aseere & Mohd Abul Hasan & Mohamed Rafik N. Qureshi & Basit Shahzad, 2021. "Evaluating Usability of Academic Websites through a Fuzzy Analytical Hierarchical Process," Sustainability, MDPI, vol. 13(4), pages 1-22, February.
    3. Ben Zhang & Lei Ma & Zheng Liu & Ping Wang, 2019. "Sustainable Technology Innovation Path Recognition: An Evaluation of Patent Risk of International Trade," Sustainability, MDPI, vol. 11(18), pages 1-17, September.
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