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Communicating Corporate Social Responsibility in the post mandate period: Evidence from India

Author

Listed:
  • Nayan Mitra

    (Independent Developmental Consultant)

  • Asif Akhtar

    (Aligarh Muslim University)

  • Ananda Das Gupta

    (Indian Institute of Plantation Management)

Abstract

The concept of Corporate Social Responsibility (CSR) underwent a overhaul in India for certain large, stable companies post the passing of the Companies Act, 2013. It transited from being a voluntary, sporadic exercise to mandated, objective, structured, transparent and accountable compliance - not only to the Government, but also to the other stakeholders and most importantly, to the Companies themselves. As a result, Corporate Communication on CSR became extremely relevant. Moreover, study of mandated CSR (here, under the Section 135 and Schedule VII of the Companies Act, 2013) also became a new area for knowledge creation. Although, much research has been done in the past to assess the relationship of CSR Communication with CSR and study the relationship of CSR with regards to Firm Performance, yet, this investigation remains the first empirical study done in the post-mandate period between the years 2015–2017, barely two years since the Act came into existence.

Suggested Citation

  • Nayan Mitra & Asif Akhtar & Ananda Das Gupta, 2018. "Communicating Corporate Social Responsibility in the post mandate period: Evidence from India," International Journal of Corporate Social Responsibility, Springer, vol. 3(1), pages 1-16, December.
    • Handle: RePEc:spr:ijocsr:v:3:y:2018:i:1:d:10.1186_s40991-018-0033-4
    DOI: 10.1186/s40991-018-0033-4
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    References listed on IDEAS

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    1. Harald Strotmann & Jürgen Volkert & Melinda Schmidt, 2019. "Multinational companies: can they foster well-being in the eyes of the poor? Results from an empirical case study," International Journal of Corporate Social Responsibility, Springer, vol. 4(1), pages 1-14, December.

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